In this week’s video, I talk about which categories you should choose for your Google My Business listing. I share a link to a tool that lists all available GMB categories and explain how it displays related categories. For all the car dealers out there, I walk through exactly which categories you should choose for each of your department listings.
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Navah Hopkins is my guest on this episode of Suds & Search. She is the Director of Paid Media at Hennessey Digital. She’s a regular on PPC Hero’s list of The Top 25 Most Influential Experts.
Her writing is really exceptional. After this video, check out her column at Search Engine Journal. She’s also a dynamic and in-demand speaker who presents all over the world.
We’ve gotten a ton of questions about setting up department listings in Google My Business lately, so in this week’s episode, we’re explaining how to set up nested department listings in GMB. We explain what’s eligible, how to set up the department listings, and how to get them nested under the primary listing.
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My guest today is Duane Forester, V.P. of Industry Insights at Yext. Duane is a legend in the SEO community.
He’s among the top keynote speakers in the industry. Emphasis on keynote. He has presented the last day keynote at State of Search for as long as that conference has taken place. I first heard him present way back in 2011 at SMX West (as a keynoter) and I’ve remained a fan ever since. At that time, Duane was the Head of the Bing Webmaster Program.
In this week’s video, I’m sharing a quick tip that will help all the dealerships out there who have their department listings showing up in Google searches for the dealership name. There’s a bug in Google that causes the wrong Google My Business listing to show up, which is obviously bad for business… And I’m sharing the quick solution to help you fix the problem yourself!
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My guest today is Darren Shaw. Darren is a Local SEO Rockstar. It’s hard to find a roundup post about Local SEO where he isn’t a contributor. He oversees the Local Search Ranking Factors survey, a must-read in local SEO. He speaks all over the world on topics related to local search.
In this week’s video, I share a simple tip that will help you write amazing content for your website. One simple question will help you rethink your content and help you create something that wows potential customers and rocks Google search results.
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My guest today is Joe Martinez, Director of Client Strategy at Clix Marketing. We met at SMX West where he gave a killer presentation on one his favorite topics, Youtube Ads.
In this week’s video, I share the details about the new Think With Google report that was released last week about the effects of COVID on the automotive industry. Even if you’re not a car dealer, the shift in browsing and buying habits applies to pretty much everyone. Check out the video to see how the coronavirus has fundamentally changed the way that people shop online.
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My guest today is Steve Hammer, President at RankHammer, a full-service digital marketing agency offering SEO, PPC and Analytics. Steve is a well known speaker who’s presented just about everywhere. You can usually catch him at Pubcon, SMX, Brighton SEO, State of Search and Heroconf. RankHammer has been recognized as the small agency of the year by US search awards.