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Suds & Search 30 | Upasna Gautam, Ecommerce Product Manager at CNN

Digital Marketing September 10, 2020

Also available as a Podcast: My guest today is Upasna Gautam, Product Manager at CNN. Upasna is a leading expert on publisher SEO. Publisher SEO is a really interesting niche that focuses on publisher sites, which produce a mind-boggling amount of content. Imagine being responsible for ranking hundreds of thousands if not millions of existing […]

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Signals that influence Local SEO: Local content

Local Search Tuesdays September 8, 2020

In this week’s episode, the first in a mini series about signals that influence Local SEO, I talk about local content. Most sites have boring, generic content – learn how awesome, localized content will help you stand out and attract more customers. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, […]

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Suds & Search 29 | Cyrus Shepard, SEO Consultant with Moz

Search Engine Optimization September 3, 2020

Also available as a Podcast: Often adorned in his signature fedora, Cyrus Shepard is one of the most recognizable faces in the SEO industry. Cyrus joined me for some day drinking on Suds & Search earlier this summer to talk about a bunch of topics in SEO. He is an SEO consultant at Moz and […]

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What is Local SEO and how do you know if you need it?

Local Search Tuesdays September 1, 2020

In this week’s episode, I answer the question “What is Local SEO?” for all of you out there who are still new to the local marketing game. I realized I’ve been talking about it, but not really explaining what it is at a basic level – so check out this week’s video to find out! […]

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Suds & Search 28 | Heather Physioc, Group Connections Director at VMLY&R

Best Practices August 27, 2020

Also available as a Podcast: My guest today is Heather Physioc, the remarkably interesting Group Connections Director at VMLY&R. Heather is the leader of an award-winning 40-person Discoverability Group. If you don’t know what a discoverability group is, you’re not alone. I’m going to ask her about it early on in our discussion. Heather is […]

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How to recover filtered Yelp reviews

Best Practices August 25, 2020

In this week’s episode, I share the secret to recovering all those awesome reviews that are hidden in your Yelp profile. Yelp only counts reviews from what it considers to be “regular Yelp users” – so I share a tip that will help you get those reviews to show up and count towards your score! […]

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Suds & Search 27 | Ashley Segura, CoFounder at TopHatContent

Digital Marketing August 20, 2020

Also available as a Podcast: My guest today is Ashley Segura, CoFounder of TopHatContent. Ashley is one of the world’s leading presenters on topics related to social media and content marketing. She has presented all over the world including at Pubcon, SMX, Content Marketing World, State of Search, and many, many other places. She is […]

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Mark Irvine Joins SearchLab as Director of Paid Media

PPC Advertising August 19, 2020

In early June, I was incredibly excited to hear that we were able to get a huge guest booked for my video series, Suds & Search. If you’ve never seen the series, I interview a leading digital marketer about their area of expertise. On June 24th, I was excited as I sat down to prep […]

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No one cares about your testimonials

Best Practices August 18, 2020

On this week’s episode of Local Search Tuesdays, I share what might be a shocking revelation: No one cares about your testimonials page! Customers want to read honest, unbiased reviews on third party sites, and they know that your testimonials page will only list glowing 5-star reviews. Watch the video for more info, and for […]

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Suds & Search 26 | Niki Mosier, Head of SEO at Two Octobers

Best Practices August 13, 2020

Also available as a Podcast: My guest today is Niki Mosier, Head of SEO at Two Octobers. She’s a well known local SEO, a must-follow on Twitter, and a popular presenter. She has presented at SMX West, WordCamp, Optimisey and she’ll be speaking at Brighton later this year. A few years ago, Local SEO legend […]

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How to respond to bad reviews from people who weren’t customers

Google My Business August 11, 2020

In this week’s video, I talk about responding to reviews from people who weren’t customers – whether it’s a misplaced review that should have gone to another business, a bad review from someone who clearly wasn’t a customer, or even a bad review from a disgruntled ex-employee, I share examples of how to respond to […]

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Suds & Search 25 | Mike King, Managing Director of iPullRank

Digital Marketing August 6, 2020

Also available as a Podcast: In 2011, I was a young SEO Director for a small agency. I read a blog post from a not very well known SEO with a memorable Twitter handle – ipullrank. After reading the post, I remember sending an email to our team that said something like, “You all need […]

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