Also available as a Podcast:
My guest today is Casie Gillette, Senior Director of Digital Marketing at KoMarketing. Casie has been a sought after speaker, writer, and contributor in SEO for many years.
She’s presented at the top conferences in the industry including Mozcon, Pubcon, SMX, and SearchLove London.
I really love her writing. She is a VIP contributor at Search Engine Journal and regularly writes for KoMarketing’s company blog.
One of my favorite things Casie talks about is a challenge asking digital marketers to grow up a little bit. As Google has gotten more sophisticated, the tactics that used to work when Casie and I started in SEO aren’t effective. We start our conversation talking about some of the most cringe-worthy epic fails she has seen in content marketing.
We also talk about some brands that are doing things right – make sure to listen to how Wegman’s, a supermarket chain in New York, earns customer loyalty and lines around the block by making memorable content.
Casie is also a really enjoyable person to have a beer with. She was kind enough to let us interrupt her move to drink German beers and talk about what the top content marketers in the world are doing differently, the ways Google rewards great customer experience, and why you absolutely have to take a duck boat tour the next time you’re in Boston.
