My guest today is Ashley Segura, CoFounder of TopHatContent. Ashley is one of the world’s leading presenters on topics related to social media and content marketing.
She has presented all over the world including at Pubcon, SMX, Content Marketing World, State of Search, and many, many other places. She is a regular contributor at Search Engine Journal and a fixture on many SEMrush webinars and training videos.
Ashley is a true marketer. How do I know? When she got married, Ashley and her husband decided to get an RV and travel around the country. What’s interesting about that story is she started a branding experiment on social media known as Nomad Newlyweds, developed strategies and hash tagging tests to build an audience for their experience.
Top Hat Rank, where she works was recently nominated for a U.S. Search Award and they are doing a ton of interesting things. I’m going to ask Ashley about two new-ish ventures, TopHatSocial and TopHatContent.
Grab a beer and join Ashley Segura and me for a conversation about how to perform a proper social media audit, how to measure ROI from content marketing, and PubCon scavenger hunts.