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Often adorned in his signature fedora, Cyrus Shepard is one of the most recognizable faces in the SEO industry.

Cyrus joined me for some day drinking on Suds & Search earlier this summer to talk about a bunch of topics in SEO.

He is an SEO consultant at Moz and the owner of Zyppy, an SEO agency he founded in 2018. Cyrus formerly served as lead SEO at Moz and remains extremely active at Moz to this day. He frequently appears on Whiteboard Fridays and continues to publish blogs on the Moz site.

In most years, Cyrus MCs or co-MCs Mozcon, the biggest conference in SEO. I start our conversation asking about Mozcon and the challenges of MCing a virtual event.

What I like best about Cyrus is that he’s an excellent teacher. Over the course of his career, he’s written guides and done presentations that give SEOs really useful advice.

Our conversation was no expectation. This interview is packed with actionable SEO tips.

Grab something cold to drink and join me for a conversation with one of the most sought after SEO experts in the world Cyrus Shepard. We’re going to talk about the best ways to perform keyword research, the proper way to prepare an SEO report, a novel approach to evaluating keyword rankings and I’m going to ask him about the time he wore a toupee for two weeks.