In this week’s video, I share a tip that answers one of the most common questions I hear at conferences all over the world: “How do I show up in searches in the bigger city that’s nearby?” The big problem with that question is that most of the time, the business that wants more exposure doesn’t even show up well in their own city. Watch the video to learn how to know when it’s time to try to expand your reach.
SearchLab’s Blog of Awesomeness
Knowledge bombs to help you learn more about Local SEO and PPC
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My guest today is Susan Wenograd, CMO at Aimclear. I’m not sure I know anyone with the breadth and depth of Susan’s expertise in paid media. She is a sought after speaker, writer and trainer on topics related to paid social, paid search, content strategy and integrated marketing. She’s one of my favorite presenters. A short list of the conferences she speaks at includes Social Media Marketing World, Pubcon, Brighton, SMX and Social Media Examiner.
In this week’s episode, I share a simple test to help you evaluate the quality of your website content. Far too often, website content is boring and generic, and if you want to stand out in searches, you need your content to be awesome. Watch the video to learn how to quickly test your content and see if it needs some work.
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My guest today is Kirk Williams. He’s the owner of Zato, a really cool paid search micro-agency that focuses exclusively on PPC for eCommerce companies. Kirk is a go-to resource on industry publications for all topics related to Shopping Ads on Google and Bing. PPC Hero named him one of the top 25 PPCers in the world for 4 years running. He’s regularly featured on Moz, Search Engine Journal, Search Engine Watch, Wordstream, Optimyzr and many more.
In this week’s episode of Local Search Tuesdays, I share an incredibly simple yet extremely powerful tip to help you write better content on your website. When you read your content out loud, you’ll hear when things sound awkward, and you know you’ll need to fix your content.
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My guest today is Blake Denman. Blake is the President and Founder at RicketyRoo, a Local SEO agency based in Bend, Oregon. Blake is a rising star in the Local SEO community. He’s an in-demand speaker at conferences all over the world. He’s a contributor at Search Engine Land and for Moz’s Local Search Ranking Factors study.
In this week’s video, we share an advanced level tip to help you choose the right primary category in Google My Business. Since the primary category carries more weight in the local algorithm, it’s important to be strategic with your choice. Watch the video to learn more.
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My guest is today is Ben Fisher, co-founder of Steady Demand. He’s a contributor at Bright Local, Search Engine Land, and Moz’s annual Local Search Ranking Factors study. He speaks all over the world on topics related to Local SEO and Social Media Marketing.
In this week’s episode of Local Search Tuesdays, I share a tip for using UTM tracking on your website link in Google My Business. Lots of mobile search traffic gets attributed as “direct” traffic in Google Analytics, so using UTM tracking on your website link forces Analytics to report the traffic correctly. You’ll also be able to track true organic clicks separately from clicks to your GMB profile, clicks on the map pack, and clicks on Google Maps.
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My guest today is the inimitable, Andy Crestodina, CMO at Orbit Media. I’ve known Andy for years which is pretty common for people about my age who live in Chicago and work in digital marketing.