This week’s video is a longer one, since I’m sharing my presentation from Pubcon Cyber Week last week. It’s about 25 minutes, but it’s packed with helpful information about gaining more visibility during the holiday shopping season and beyond. Buyer behavior has changed at a fundamental level because of the COVID pandemic, and I share several interesting stats from reports released over the last few months that help drive home the point that digital dominance is the key to future success. Check it out!