In this week’s episode of Local Search Tuesdays, I share a tip for using UTM tracking on your website link in Google My Business. Lots of mobile search traffic gets attributed as “direct” traffic in Google Analytics, so using UTM tracking on your website link forces Analytics to report the traffic correctly. You’ll also be able to track true organic clicks separately from clicks to your GMB profile, clicks on the map pack, and clicks on Google Maps.
SearchLab’s Blog of Awesomeness
Knowledge bombs to help you learn more about Local SEO and PPC
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My guest today is the inimitable, Andy Crestodina, CMO at Orbit Media. I’ve known Andy for years which is pretty common for people about my age who live in Chicago and work in digital marketing.
In this week’s episode of Local Search Tuesdays, we explain how to use a call tracking number in your Google My Business listing. Check it out, update your listing, and track organic search calls!
Also available as a Podcast:
Dan Golden is the Chief Search Artist at BFO, headquartered in Lakeview. Dan and his co-founder Steve Krull have built BFO into one of Chicago’s top digital marketing agencies. They’ve won a bunch of awards for their work with enterprise-level clients doing everything from digital strategy, SEO, Paid media, Analytics and content. BFO was on the INC 5000 list for six consecutive years. They have locations in Chicago, London and Singapore.
In this week’s episode, we talk about how your Google My Business listing is your new home page – it’s the first impression you make with potential customers. Watch and learn more about how to optimize your listing so you stand out and win more local customers.
In this week’s episode of Local Search Tuesdays, we share the details about recent updates to Google My Business related to the coronavirus outbreak. Watch and learn what’s changed and why the changes are important to your business.
In this week’s episode of Local Search Tuesdays, we share several marketing tips to help small businesses during the coronavirus outbreak. The key point is to be transparent and communicate with your customers… Watch the video for all the details.
Our business is flanked by two microbreweries, literally.
When we walk out our front door there’s Dovetail Brewery, and out our back door is Begyle Brewing. Both are great establishments offering some of the best beers in Chicago.
Yesterday, we learned that Illinois Governor JB Pritzker ordered that all bars and restaurants in Illinois must close their doors to dine-in customers from the end of business Monday, March 15 through March 30, due to concerns about the spread of COVID-19.
The first thing we thought was selfish, as in… “There goes 15 happy hours.”
But then we began to wonder about the microbrewery businesses. Can they survive being shuttered for 15 days? What happens if the Governor’s order is extended beyond 15 days?
In this week’s episode of Local Search Tuesdays, we share the details about Google’s crazy update to the rules for Google My Business for car dealers. Watch to learn what’s changed, what it means, and how to adjust your strategy for the future.
In this week’s episode of Local Search Tuesdays, we share some awesome digital marketing tips from the speakers at SMX West. The video is packed with amazing tactics for several different areas of online marketing – check it out and learn some quick tips that will help you stand out in 2020!