Suds & Search 25 | Mike King, Managing Director of iPullRank

Also available as a Podcast:
Listen on Google PodcastListen on Apple PodcastListen on Spotify Podcast

 

In 2011, I was a young SEO Director for a small agency. I read a blog post from a not very well known SEO with a memorable Twitter handle – ipullrank. After reading the post, I remember sending an email to our team that said something like, “You all need to read this immediately.” The author of that blog post was Michael King and I’ve remained a fan of his ever since.

Today, Mike is the Managing Director of iPullrank, the digital marketing agency he founded. Mike and his team work with some of the most iconic brands on the Fortune 500 list. He’s got a really interesting back story. I start our conversation talking about his journey from unappreciated contractor to agency owner.

Continue Reading >

How to respond to customer reviews

In this week’s video, I talk about responding to customer reviews – how quickly to respond, what to say, and why responses to bad reviews are incredibly important. Check out the video for all the awesome details…

Continue Reading >

Suds & Search 24 | Ruth Burr Reedy, VP of Strategy at UpBuild

Also available as a Podcast:
Listen on Google PodcastListen on Apple PodcastListen on Spotify Podcast

 

My guest today is Ruth Burr Reedy, Vice President of Strategy at UpBuild. I first heard of Ruth when she was working at Moz as their Lead SEO. Veteran SEOs know that Moz used to be called SEOmoz. Ruth took on the daunting challenge of overseeing the SEO for that rebrand. She’s now living in Oklahoma and I start our conversation asking about her journey to UpBuild.

Ruth is an in-demand speaker who’s presented at all of the major industry conferences including UnGagged, Mozcon, SMX, and State of Search.

Continue Reading >

Keywords in Google reviews will help you rank

In this week’s episode, I share a useful tip for your review strategy – if a customer leaves a review that includes a keyword you’re trying to rank for, you’re more likely to show up in searches for that keyword! You can’t tell customers what to write, so I share a little Jedi mind trick that you can use to guide customers in the right direction.

Continue Reading >

Suds & Search 23 | Michelle Morgan, Director of Client Services at Clix Marketing

Also available as a Podcast:
Listen on Google PodcastListen on Apple PodcastListen on Spotify Podcast

 

Each year, PPC Hero publishes a list of the top PPC influencers in the world. I’ve been fortunate to interview many of the PPC experts who appear on that list. My guest on this episode of Suds & Search is Michelle Morgan. When PPC Hero published their list for 2020, Michelle was #1. If you’ve seen one of her videos, heard her present or read a blog post she authored you know that that honor is well-deserved.

Continue Reading >

What’s the ideal Google review score?

In this week’s episode, I’m sharing research that shows that you actually don’t want a perfect 5.0 review score on Google. Many studies have been done to show that a few bad reviews actually help you attract more customers. Check out the video for all the details!

Continue Reading >

The Shoes of MozCon 2020

Shoes of MozCon action shot from 2019So somehow, the “Shoes of MozCon” has become a tradition. I started off as a goofy thing to do on Twitter with my friend Bryant, and now it’s something everyone expects, and maybe even looks forward to (and this year, we even got shoe companies hitting us with ads on the hashtag). With COVID causing the conference to go virtual this year, it took a lot more work to make it happen. Special shout out to Hayley Bowyer, who helped me get all the speakers to send in photos.

So once again, here’s the MozCon recap post that you never knew you needed in your life… The Shoes of MozCon Virtual 2020!

Continue Reading >

Suds & Search 22 | Akvile DeFazio, Founder and President of Akvertise, Inc.

Also available as a Podcast:
Listen on Google PodcastListen on Apple PodcastListen on Spotify Podcast

 
Akvile DeFazio is the remarkably impressive founder and president of Akvertise, a social media advertising agency in California. She’s been on PPC Hero’s list of the top PPC influencers for the past three years.

Continue Reading >

How auto dealers use GMB – a shocking new study

In this week’s episode, I share the details about a study that was released last week by Whitespark, a Local SEO tool company, about how auto dealers use GMB and its various features. Check out the video – you’ll be shocked at how many dealers aren’t fully utilizing Google My Business!

Continue Reading >

Suds & Search 21 | Lily Ray, SEO Director at Path Interactive

Also available as a Podcast:
Listen on Google PodcastListen on Apple PodcastListen on Spotify Podcast

 

My guest today is Lily Ray, SEO Director at Path Interactive. Lily has been one of the most popular speakers in the industry for a while now. She’s been nominated for multiple industry awards, including Best Female Search Marketer by Search Engine Land.

Continue Reading >