Each year, PPC Hero publishes a list of the top PPC influencers in the world. I’ve been fortunate to interview many of the PPC experts who appear on that list. My guest on this episode of Suds & Search is Michelle Morgan. When PPC Hero published their list for 2020, Michelle was #1. If you’ve seen one of her videos, heard her present or read a blog post she authored you know that that honor is well-deserved.

Michelle is the Director of Client Services at Clix. She co-hosts a video series called Paid Media Pros with her colleague Joe Martinez. Joe has also been on Suds & Search and he’s also a mainstay on the PPC Hero list.

Michelle and Joe produce so much valuable content on their video series that it makes the rest of us look bad. I highly suggest you out Paid Media Pros channel.

Michelle is deeply knowledgeable on a wide range of subjects. One week she’ll give you a rundown on targeting options for snapchat ads and the next she talking about the Facebook Audience Overlap Tool then the next she’s covering sitelink ad extensions in Google. One of the reasons I was so excited to talk with her was to find out how one person knows so much about so many different ad platforms.

At the same time she produces all this incredible video content, Michelle is also an in demand speaker at conferences like Engage, Pubcon, Heroconf, the Utah DMC, SMX and many, many others.

Michelle and I drank cider and talked about why your CTAs might suck, how she’d design an ad campaign if budget wasn’t a concern and how to collaborate with stakeholders. Grab something cold to drink and tune into a conversation with the top PPC influencer in the world.