My guest today is Joe Martinez, Director of Client Strategy at Clix Marketing. We met at SMX West where he gave a killer presentation on one his favorite topics, Youtube Ads.

Joe has been on PPC Hero’s list of the top 25 most influencial PPC experts for the past three years. He has a deep understanding of paid media but he’s really become a go-to resource for everything related to YouTube and Quora Ads. He co-hosts his own video series Paid Media Pros which covers topics related to YouTube Advertising, paid placements, paid social, and Quora ads.

He’s a rockstar presenter. In addition to SMX, Joe has brought his high-energy style to Heroconf, Pubcon, Confluence Conference and many more. He is also a contributor at Search Engine Land, Wordstream, SEMrush, PPC Hero.

Joe is a perfect guest for Suds & Search. Not only is he an industry expert, he’s a big fan of craft beer, especially from breweries in his hometown of Milwaukee.

Joe joined me on Suds and Search to talk all about YouTube ads, Quora ads, the Midwest beer scene and his Star Wars fandom.