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My guest today is Lily Ray, SEO Director at Path Interactive. Lily has been one of the most popular speakers in the industry for a while now. She’s been nominated for multiple industry awards, including Best Female Search Marketer by Search Engine Land.

She’s an in-demand speaker. A short list of the conferences she’s presented at includes SMX, Brighton, Ungagged and Pubcon. Lily is also one of my favorite writers in the industry too. Her content has been featured in Moz, Search Engine Journal, Search Engine Land and many, many other places. She’s a must-follow on Twitter.

On August 1st 2018, Google launched a broad core update which has become known as the Medic Update. SEOs all over the world got introduced to yet another three letter acronym – EAT which stands for Expertise, Authority and Trust. While the concept of EAT predates the medic update, the level of interest in the SEO community skyrocketed after the Medic update.

Lily is an expert on EAT. How much of an expert? Google’s Webmaster Central blog actually links to Her slides from Brighton as a reference.
She joined me on Suds & Search to talk about EAT, the unique challenges of Your Money, Your Life websites, quarantine rides and her popular coronavirus DJ livestream fundraiser.