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Check it out, I did a Whiteboard Friday video!

Google My Business March 9, 2021

In this week’s video, I’m sharing an update about another video. Just a few weeks ago, Moz released an episode of its highly popular Whiteboard Friday series, and I was the host! I rocked a killer whiteboard and talked all about Google Posts and how to use them to help your business stand out from […]

Google announces plan to retire Target CPA and Target ROAS as unique bidding strategies

Google Updates March 5, 2021

Manually optimizing hundreds or thousands of individual keyword bids and various bid adjustments in Google Ads can easily be a never-ending task. Although Google Ads bidding can be complex, most advertisers have a simple goal in mind for their ads – to get more traffic, to outrank their competitors, or the most conversions for their […]

Suds and Search 52 | Ginny Marvin, Google Ads Product Liaison

PPC Advertising March 4, 2021

10 ideas for local blog posts

Digital Marketing March 2, 2021

In this week’s video, I share 10 ideas for local blog posts to help you write better localized content. Adding more localized content to your blog helps cast a wider net and get your brand more exposure, so use these ideas, or springboard off of them and come up with your own. You’ll show up […]

Suds and Search 51 | Carrie Hill, Local Search Analyst and Community Manager at Sterling Sky

Local SEO February 25, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Carrie Hill. For over 13 years, Carrie has been one of the most important voices in digital marketing for small and medium businesses. Carrie has contributed her talents at industry conferences, on podcasts, webinars, and blogs. She has presented at […]

Why it’s important to have a blog

Local Search Tuesdays February 23, 2021

In this week’s video, I share why it’s important to have a blog and how it affects potential visibility in searches. With the right strategy, a blog can drastically increase local visibility, which leads to more customers and more business. Watch the video for all the details. VIDEO TRANSCRIPT Welcome back to another episode of […]

The new automotive study from Google

Google Updates February 16, 2021

In this week’s video, I share the details about Google’s newest automotive study titled “The auto dealer’s guide to navigating today’s digital landscape”. It shares several interesting stats about how buyer behavior has changed due to COVID and the resulting lockdowns and provides 4 tips to position your dealership for future success. VIDEO TRANSCRIPT Welcome […]

Google Rolls Out New Way to Convert on the SERP with Lead Form Ad Extensions

PPC Advertising February 12, 2021

Everyday, searchers turn to Google for a variety of reasons. Sometimes people are looking to learn something brand new, sometimes they’re looking to compare their options, and other times they’re ready to act. While Google search is a great tool for all these kinds of searchers, most advertisers want to reach people most ready to […]

Suds and Search 49 | Jim Ziegler, founder of Ziegler SuperSystems

Best Practices February 11, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Jim Ziegler, owner of the Ziegler SuperSystems and a legend in the automotive industry. For over 44 years, Jim has contributed his talents as a writer, magazine columnist, professional speaker, and turnaround artist at some of the biggest auto dealerships […]

How to Come Up with Blog Ideas: Four Easy Tips for Business Owners

Best Practices February 9, 2021

In order to keep your site relevant for your money-making search terms, you need a blog, and you need to publish high-quality content on your blog regularly. How to come up with blog ideas, though? Where to start? In this post, I offer a few no-nonsense ways business owners can come up with great blog […]

The 12 best SEO-themed Valentine’s Day cards

Local Search Tuesdays February 9, 2021

In this week’s episode, I take a break from digital marketing tips for another holiday-themed episode… This time, I share the top 12 SEO-themed Valentine’s Day cards. I scoured the ‘net to find the funniest cards with SEO references – hopefully you’ll get a few laughs like we did! VIDEO TRANSCRIPT Welcome back to another […]

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Check it out, I did a Whiteboard Friday video!

Google announces plan to retire Target CPA and Target ROAS as unique bidding strategies