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Suds and Search 51 | Carrie Hill, Local Search Analyst and Community Manager at Sterling Sky

Local SEO February 25, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Carrie Hill. For over 13 years, Carrie has been one of the most important voices in digital marketing for small and medium businesses. Carrie has contributed her talents at industry conferences, on podcasts, webinars, and blogs. She has presented at […]

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Why it’s important to have a blog

Local Search Tuesdays February 23, 2021

In this week’s video, I share why it’s important to have a blog and how it affects potential visibility in searches. With the right strategy, a blog can drastically increase local visibility, which leads to more customers and more business. Watch the video for all the details. VIDEO TRANSCRIPT Welcome back to another episode of […]

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Suds and Search 50 | Lee Manning, Co-founder of Armchair Marketing

Marketing Analytics February 18, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Lee Manning, Co-founder of Armchair Marketing. Lee is generally considered one of, if not the top automotive digital marketers in the UK. Prior to starting his own agency, Lee had an amazing run at a UK top 20 automotive dealer […]

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The new automotive study from Google

Google Updates February 16, 2021

In this week’s video, I share the details about Google’s newest automotive study titled “The auto dealer’s guide to navigating today’s digital landscape”. It shares several interesting stats about how buyer behavior has changed due to COVID and the resulting lockdowns and provides 4 tips to position your dealership for future success. VIDEO TRANSCRIPT Welcome […]

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Google Rolls Out New Way to Convert on the SERP with Lead Form Ad Extensions

PPC Advertising February 12, 2021

Everyday, searchers turn to Google for a variety of reasons. Sometimes people are looking to learn something brand new, sometimes they’re looking to compare their options, and other times they’re ready to act. While Google search is a great tool for all these kinds of searchers, most advertisers want to reach people most ready to […]

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Suds and Search 49 | Jim Ziegler, founder of Ziegler SuperSystems

Best Practices February 11, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Jim Ziegler, owner of the Ziegler SuperSystems and a legend in the automotive industry. For over 44 years, Jim has contributed his talents as a writer, magazine columnist, professional speaker, and turnaround artist at some of the biggest auto dealerships […]

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How to Come Up with Blog Ideas: Four Easy Tips for Business Owners

Best Practices February 9, 2021

In order to keep your site relevant for your money-making search terms, you need a blog, and you need to publish high-quality content on your blog regularly. How to come up with blog ideas, though? Where to start? In this post, I offer a few no-nonsense ways business owners can come up with great blog […]

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The 12 best SEO-themed Valentine’s Day cards

Local Search Tuesdays February 9, 2021

In this week’s episode, I take a break from digital marketing tips for another holiday-themed episode… This time, I share the top 12 SEO-themed Valentine’s Day cards. I scoured the ‘net to find the funniest cards with SEO references – hopefully you’ll get a few laughs like we did! VIDEO TRANSCRIPT Welcome back to another […]

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Google Ads Announces the End of Broad Modified Match & Changes to Phrase Match Keywords

Google Updates February 5, 2021

For all of us, 2020 was a year of change, disorder, and frustration. Even in Google Ads, the pandemic changed what we search for, where we search, and how we search online – and every PPC expert had to adjust to the new normal on and off the SERP. Entering 2021, we were all hoping […]

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Suds and Search 48 | George Nenni, Founder of Generations Digital

Digital Marketing February 4, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is George Nenni. George is the Founder of Generations Digital, a digital marketing consultancy for auto dealerships. George has over 3 decades of experience helping automotive dealerships overcome an array of digital marketing challenges. He is the author of two essential […]

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Just released: The 2020 Local Search Ranking Factors

Digital Marketing February 2, 2021

In this week’s video, I share the details on the recently-released 2020 Local Search Ranking Factors. Basically the bible of Local Search, the 2020 LSRF is the best guide for your Local SEO strategy in 2021. The top minds in Local SEO all contributed, and it breaks down the signals that Google’s local algorithm uses […]

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Hannah Borchik - SearchLab Director of SEO

Hannah Borchik Joins SearchLab as Director of SEO

Google My Business February 1, 2021

I am excited to announce that Hannah Borchik is the newest member of the fast-growing SEO team at SearchLab. Hannah is an extremely accomplished Local SEO with over six years of experience, and today is her first day as our new Director of SEO. During the hiring process, her deep understanding of SEO, a proven […]

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