SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

SearchLab Client Survey Results and Improved Reporting

September 18, 2019 Tim Dini Search Engine Optimization

In May and June of 2019, SearchLab conducted a survey of our clients to find out how we could improve our monthly reporting.

We are grateful for the responses and excited about some changes that will be coming to future reports.

We Are Addressing Two Specific Areas

The previous reports included many graphs and charts, which were hard for many of our clients to understand. There was not enough of a description of what we were measuring and how it benefits the client.For instance, one survey respondent said, “I really think a brief key that would identify what your acronyms mean [would be beneficial]. A clear statement at the start of each segment area explaining why it is important and exactly what it is measuring would be a huge help.”
Clients expressed a desire for greater transparency in our reporting, including reports containing wording that explains specifically what was done in the prior month, how the campaign has improved and what challenges we are facing.

Suds and Search 002 | Pilot Digital Marketing at Half Acre Beer Company

July 21, 2019 Mark Bealin Suds and Search

Also available as a Podcast:

North of downtown Chicago is a neighborhood called North Center, a former industrial corridor that’s transitioned into a bustling mix of residential and commercial activity. North Center is well known for two things: It’s home to dozens of service-oriented start-ups, digital agencies and creatives mostly located in the industrial buildings along the train tracks on Ravenswood. It’s also where you can find some of Chicago’s best micro-breweries, spirit distilleries and watering holes.

Suds and Search 001 | Digital Third Coast at Dovetail Brewery | SearchLab Chicago SEO

Mark Bealin Suds and Search

Also available as a Podcast:

North of downtown Chicago is a neighborhood called North Center, a former industrial corridor that’s transitioned into a bustling mix of residential and commercial activity.North Center is well known for 2 things. It’s home to dozens of service-oriented start-ups, digital agencies and creatives mostly located in the industrial buildings along the train tracks on Ravenswood. It’s also where you can find some of Chicago’s best micro-breweries, spirit distilleries and watering holes.

Traffic & Conversion and How To EAT The Medic Update [Podcast]

June 25, 2019 Mark Bealin Search Engine Optimization

Mark was interviewed by Business Innovators Radio Network host Neil Howe about the Google Medic update and how it is related to the Expertise, Authority and Trust (EAT) ranking factors.

Transcription

Welcome to the Trust Factor Radio, bringing you interviews and insights to unlock the power of the subconscious mind, to create authority, credibility, and trust, with your host, the Authority architect and bestselling author Neil Howe.

When Was Your Last Website CheckUp? – Business Minute Clinic #05 [EVENT]

May 13, 2019 Tim Dini Local Business Events

When Was Your Last Website Checkup?

A high performing business website can be the difference between thriving and barely getting by.

For small business owners, the stress of managing payroll, working with customers and day-to-day stresses that come from running a business leaves little time for a website checkup.

Power Up Your Social With Metrics That Matter

February 6, 2019 Mark Bealin Local Business Events

This event has ended. To stay up to date on events at SearchLab visit our events page.

Likes, follows, shares, pageviews–what do they all mean? Unless you’re looking at the right social stats and using them wisely, they don’t mean much.

Used wisely, your social media metrics become powerful tools that boost your bottom line & save you time. If you don’t dig deeper and leverage those numbers, you’re leaving money on the table.

After Work Happy Hour at The Lab!

February 5, 2019 Mark Bealin Local Business Events

(Dancing encouraged… but optional)

This Event Has Ended – Don’t Miss The Next One!

We will be serving beer from our neighbors Begyle and Dovetail. Appetizers will be provided so come with an appetite!

Building It To Scale: Growing a SMB At Every Level – Business Minute Clinic #04 [EVENT]

October 15, 2018 Tim Dini Local Business Events

Creating a scalable business is much more than just getting it off the ground.

No matter where your entrepreneurial journey began, there are some fundamental pieces that can be the determinate between having a thriving business, or a very expensive and low paying job.

So often business owners begin their journey with powerful visions for how to apply their skill, trade or product to a growing market and are so quickly overwhelmed with the deadly three:

Optimizing Your Website For Mobile Devices: A Complete Guide

October 2, 2018 Mark Bealin Search Engine Optimization

Did you know that searching on mobile phones now brings in 27.8 billion more queries per year to Google than more traditional desktop searches?

If you’ve been wondering why there’s so much buzz around ensuring your website is mobile-optimized, the mind-boggling stat above represents just one of many reasons. With more than 58 percent of Google searches now getting conducted on mobile phones, your company can’t stand to lose out on this traffic.

Clearly, mobile SEO represents the future of marketing and sales. That means mobile optimization should be the number one priority for your website and digital content.

Read on for your complete guide to mobile SEO best practices.

What is Pay Per Click? Your Guide to PPC Marketing

August 28, 2018 Mark Bealin Digital Marketing, PPC Advertising

Are you curious about why marketers can’t stop talking about the effectiveness of pay per click advertising?

It’s estimated that pay per click ads are going to bring in over $97 million in revenue for businesses that invest in it this year, and that number is only expected to grow as time goes on.

Despite its importance, there are still plenty of professionals asking themselves ‘what is pay per click?’ and wondering if it’s worth using it.

If you’re looking for pay per click strategies that make sense and a good rundown of why people love pay per click marketing, you’ve come to the right place.