SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Greg’s SEO Presentation: Pubcon Austin

March 7, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Marketing Analytics, Search Engine Optimization, Uncategorized

This week’s episode of Local Search Tuesdays is a fun one – it’s Greg’s entire presentation on SEO reporting from Pubcon Austin last week… And it features his most badass title slide he’s ever created!

Conferences are finally coming back after the COVID break, so he popped down to Austin last week to speak at the first Pubcon we’ve had since 2020. If you’re in marketing or any position that provides reports to clients, you definitely need to check out this presentation. Or, just check it out for all the awesome horror movie references, we’re good either way. It’s a bit longer than usual, so get comfy and check it out!

Suds & Search 151 | Amanda Milligan, Head of Marketing at Stacker

March 3, 2023 Mark Bealin Best Practices, Digital Marketing, Local SEO, Search Engine Optimization, Suds and Search, Uncategorized

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Amanda Milligan, Head of Marketing at Stacker.

This is her second appearance on this show, and she’s one of our favorite guests. Amanda is an in-demand conference speaker who frequently presents on topics related to Digital PR and link building.

Just Released: BrightLocal Consumer Review Study 2022

February 28, 2023 Greg Gifford Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO, Reviews

Customer reviews are obviously important when potential customers are deciding if they want to do business with you or not… But most people don’t realize that they’re heavily weighted in Google’s local algorithm as well.

BrightLocal just released a really cool report on consumer reviews, and it’s got some pretty cool stuff in it. If you do any sort of marketing at all, you should check the report out – but if you do Local SEO, it should be required reading.

Mean Tweets: NADA 2023 Edition

February 21, 2023 Greg Gifford Digital Marketing, Local Search Tuesdays

This week’s episode of Local Search Tuesdays is a fun one – we’re keeping the tradition alive with NADA mean tweets!

This is the 8th year that Greg has done NADA mean tweets, although he started it nine years ago. Thanks to COVID, he had to skip a year. It’s based on Jimmy Kimmel’s bit where celebrities read mean tweets from random people, and it’s always one of our most popular videos.

So check out this week’s episode for another round of automotive experts at NADA reading mean tweets!

Suds & Search 150 | Stacey Bargar, Partner Manager at Microsoft

February 16, 2023 Mark Bealin Best Practices, Digital Marketing, PPC Advertising, Suds and Search

Also available as a Podcast:

Our guest on this weeks episode of Suds & Search is Stacey Bargar, Partner Manager at Microsoft.

Stacey is a veteran digital marketer with over seventeen years of experience. Prior to joining Microsoft, Stacey held several senior marketing positions. She has experience working in many verticals including automotive, healthcare, travel, home improvement, home goods, and retail.

Six Best SEO-themed Valentine’s Day Cards

February 14, 2023 Greg Gifford Local Search Tuesdays

It’s Valentine’s Day today, so if you’ve been watching this series for any time at all, you know that means we’re doing a special Valentine’s Day episode…

You should know by now how much Greg loves to do special holiday-themed episodes – for years he’s been digging up the best SEO-themed Valentine’s day cards to share. He spent a lot of time this year since there really weren’t many new ones, and he wanted to share new ones he’s never mentioned before. Check out this week’s episode of Local Search Tuesdays for this year’s list of the six best SEO-themed Valentine’s Day cards in 2023!

Suds & Search 149 | Tom Critchlow, Freelance Strategy Consultant and Founder of SEO MBA

February 9, 2023 Mark Bealin Careers, Digital Marketing, Search Engine Optimization, Suds and Search, Uncategorized

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Tom Critchlow, Freelance Strategy Consultant and Founder of SEO MBA.

We’ve been aware of Tom for many years now, dating back to his time at Distilled. After launching the Distilled office in New York, Tom worked at Google for a couple of years. For the past eight years, he’s been an independent consultant working with some of the most iconic brands in the world.

Tips for Car Dealers: NADA 2023

February 7, 2023 Greg Gifford Best Practices, Careers, Digital Marketing, Google Business Profile, Google Updates, Local Business Events, Local Search Tuesdays, Local SEO, Marketing Analytics, Search Engine Optimization

This week, we’ve got some awesome tips to share with you from some of the experts and vendors at the National Auto Dealers Association conference a few weeks ago.

SearchLab was in Dallas at the end of January for the 2023 NADA convention, and once again, we went around and collected helpful tips from vendors and experts. We’ve got some awesome tips this year, so let’s get right to them!

Suds & Search 148 | Kyle Roof, Lead SEO at High Voltage

February 2, 2023 Mark Bealin Best Practices, Careers, Digital Marketing, Google Updates, Local SEO, Search Engine Optimization, Suds and Search

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Kyle Roof, Lead SEO at High Voltage, Inventor of PageOptimizer Pro, and Co-founder & SEO Instructor at Internet Marketing Gold.

Kyle is a veteran digital marketer and frequent conference presenter. A few places you might’ve heard him speak include, inOrbit, SEOcon, Chiang Mai SEO Conference, and many other places.

Greg’s SEO Presentation: Too Extreme for NADA

January 31, 2023 Greg Gifford Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Reviews, Search Engine Optimization, Uncategorized

This week’s episode of Local Search Tuesdays is a fun one, ‘cause we’re sharing Greg’s slides from the NADA conference this last weekend.

He wasn’t picked to speak at this year’s NADA conference… We’re guessing it’s because last year, he talked about how the manufacturer-approved vendor system is hopelessly broken and doesn’t actually benefit any car dealers.