SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Suds & Search 161 | Helen Pollitt, Head of SEO at Car & Classic

My guest on this week’s episode of Suds & Search is Helen Pollitt, Head of SEO at Car & Classic.

Helen is an in-demand conference presenter. A few places you might’ve heard Helen speak include Brighton SEO, SearchLeeds and SMX London. She is also an active blogger. She’s written columns for Search Engine Journal, State of Digital, Search Engine Watch, and OnCrawl.

I caught up with Helen shortly after she spoke at Brighton SEO this spring. The talk received a lot of positive feedback on SEO Twitter and for good reason. Knowing SEO and how to improve a website is often only half the battle. The other half is getting stakeholder buy-in, collaborating with peers in other departments, and doing the hard work to actually get SEO changes implemented.


How to build local links – Greg’s presentation from LocalU

In this week’s episode, Greg shares his entire presentation from LocalU in Dallas, the most advanced Local SEO conference in the industry. Learn in-depth strategies and tactics for building powerful local links to your site, as well as a detailed walkthrough of the actual link building process.


Suds & Search 160 | Ryan Jones, Marketing Manager at SEOtesting

My guest on this weeks episode of Suds & Search is Ryan Jones, Marketing Manager at SEOtesting.

Ryan is a veteran digital marketer, blogger, conference presenter, and a must-follow on social media. He has a wide breadth of SEO experience working in-house and agency side. Ryan recently started a role at SEOtesting, a SEO tool suite designed to make SEO testing and reporting easier and less time-consuming.


Digital Marketing Tips From Brighton SEO

In this week’s episode, I share some awesome digital marketing tips from some of the speakers and experts at Brighton SEO a few weeks ago. The top minds in digital marketing have shared some amazing tips that will help you excel at SEO and digital marketing – check them out:


Suds & Search 159 | Chris Long, VP of Marketing at Go Fish Digital

My guest on this week’s episode of Suds & Search is Chris Long, VP of Marketing at Go Fish Digital.

Chris is an in-demand conference presenter, blogger, and must-follow on social media. Chris has spoken at Mozcon, SMX, State of Search, Digital Summit, and many other places. I’m a big fan of the helpful 60-second videos Chris posts on his Twitter account. The content is really good and easily digestible.

I’m going to chat with Chris about ChatGPT and the myriad ways it is changing our industry. How are Chris and his team using this emerging technology? Stay tuned to find out.


Tips for Building Awesome Local Links

In this week’s video, Greg shares some awesome tips for building powerful local links that Google’s local algorithm will love. Links have always been an incredibly weighted ranking factor, but Google’s local algorithm evaluates links differently from the traditional algorithm – which means you need to use different strategies and tactics to earn links. Check out this awesome list of strategies and tactics:


Suds & Search 157 | Adam Proehl, Founder and Principal Consultant at NordicClick Interactive

Our guest on this week’s episode of Suds & Search is Adam Proehl, Founder and Principal Consultant at NordicClick Interactive, a full-service digital marketing agency based in Minneapolis, Minnesota.

Adam has over two decades of digital marketing experience. He’s a frequent speaker at industry events including Pubcon, SMX, Digital Summit, and many other places. He has been a judge for the Interactive Marketing Awards, and he is a frequent blogger. You can find some of his writing at Search Engine Land and Search Engine Journal.