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Why Clients Quit PPC (And When They Shouldn’t)

Industry Insights & Trends March 5, 2025

PPC isn’t cheap. Let’s just start there. It’s not a magic button that spits out endless leads or sales overnight. It takes time, strategy, testing, and yes—money. But too often, businesses pull the plug on PPC for the wrong reasons, leaving potential revenue on the table and starting from scratch later when they realize organic […]

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Hidden Default Settings

PPC Real Talk March 5, 2025

Discover a world of possibilities Let’s be real—default settings in Google Ads and Bing Ads aren’t always set up with your best interests in mind. They’re designed to maximize reach (and often spend), not necessarily performance. If you’re not careful, you could be bleeding budget on irrelevant placements, unnecessary bid adjustments, or even audiences you […]

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Data from BrightLocal’s consumer review survey

Local Search Tuesdays March 4, 2025

In this week’s episode of Local Search Tuesdays, I’m diving into BrightLocal’s latest Consumer Data Survey, and trust me—you don’t want to miss these insights! Every year, BrightLocal surveys consumers to uncover how they search for local businesses, what influences their decisions, and how their behavior is evolving. This year’s results reveal some game-changing trends […]

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Google quality rater guidelines update

Google Updates February 25, 2025

Today, I’m breaking down everything you need to know about Google’s update to the Quality Rater Guidelines update and explaining what it means for your Local SEO strategy. Google’s quality raters play a big role in shaping search results, and with these important new changes, understanding the guidelines can give your business a major edge. […]

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Conversion Tracking: Why It Matters & How to Set It Up

PPC Real Talk February 20, 2025

Let’s talk about something that should be non-negotiable in your PPC campaigns: conversion tracking. If you’re running ads without it, you’re basically throwing money into the void and hoping for the best. And hope is not a strategy. What Is Conversion Tracking? Conversion tracking is how you measure what happens after someone clicks on your […]

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How to add text messaging to your Google Business Profile

Local Search Tuesdays February 18, 2025

In this week’s newest episode of Local Search Tuesdays video, I’ll walk you through setting up text messaging on your Google Business Profile. I’ll show you why it’s a game-changer for connecting with potential customers and how to enable it step by step. Don’t miss out on this easy way to boost engagement and drive […]

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PPC Best Practices: Setting Up Google & Bing Ads Like a Pro

PPC Real Talk February 17, 2025

Welcome to the PPC Jungle Setting up a PPC account is like packing for a trip. If you throw everything into a bag without checking the weather, setting a budget, or knowing your destination, you’re setting yourself up for disaster. But don’t worry—I’m here to help you avoid PPC chaos and set you on the […]

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Micro-Moments: where great marketing meets perfect timing

Digital Marketing February 12, 2025

Micro-Moments: Where Great Marketing Meets Perfect Timing Let’s be real—our marketing job isn’t just about screaming, “Buy this now!” into the void and hoping for the best. We’re not carnival barkers. We’re problem-solvers, digital matchmakers, and, dare I say, marketing therapists. People don’t wake up thinking, Wow, I’d love to be advertised to today! No, […]

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Duolingo’s Marketing Playbook Is Genius

PPC Real Talk February 11, 2025

How to Join the Conversation and Make It Your Own If you’ve been following Duolingo, you know they’re not your average brand. When it comes to marketing, they’ve completely broken the mold. Instead of just talking at their audience, they engage in a way that feels authentic, timely, and fun—no matter the platform. Take Duolingo’s […]

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Helpful tips from the experts at NADA 2025

Local Search Tuesdays February 11, 2025

I hit the show floor at NADA to connect with some of the sharpest minds in the automotive industry, gathering their top strategies, must-know trends, and game-changing advice for dealers looking to stay ahead of the competition. From cutting-edge digital marketing tactics to innovative dealership strategies, these expert insights will help you drive more leads, […]

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Relevancy is Queen: Stop Wasting Budget on Ads No One Cares About

PPC Real Talk February 7, 2025

A breakdown of why relevancy is everything in PPC, with real talk on keywords, audience signals, and how to stop showing up in useless auctions Let’s be real—just because your ad is showing up doesn’t mean it’s doing its job. You can have the best ad copy in the world, but if it’s showing up […]

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Your PPC Campaign Failed—Now What?

PPC Real Talk February 5, 2025

No-BS guide to diagnosing underperforming campaigns, learning from the data, and pivoting instead of panicking. So you launched Google Ads campaigns, and they didn’t work out. Maybe you’re spending a ton of money but not seeing results. Maybe you’re getting traffic, but no one is converting. Maybe you’re just staring at your reports wondering what […]

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