Data from BrightLocal’s consumer review survey

In this week’s episode of Local Search Tuesdays, I’m diving into BrightLocal’s latest Consumer Data Survey, and trust me—you don’t want to miss these insights!

Every year, BrightLocal surveys consumers to uncover how they search for local businesses, what influences their decisions, and how their behavior is evolving. This year's results reveal some game-changing trends that could significantly impact your local SEO strategy!

I’ll break down the key findings, explain what they mean for your business.

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Google quality rater guidelines update

Today, I’m breaking down everything you need to know about Google’s update to the Quality Rater Guidelines update and explaining what it means for your Local SEO strategy. Google’s quality raters play a big role in shaping search results, and with these important new changes, understanding the guidelines can give your business a major edge. I’ll cover the key updates, how they impact local search, and what you need to do to keep your business visible and ranking strong.
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How to add text messaging to your Google Business Profile

In this week’s newest episode of Local Search Tuesdays video, I’ll walk you through setting up text messaging on your Google Business Profile. I’ll show you why it’s a game-changer for connecting with potential customers and how to enable it step by step. Don’t miss out on this easy way to boost engagement and drive more leads.

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Micro-Moments: where great marketing meets perfect timing

Micro-Moments: Where Great Marketing Meets Perfect Timing

Let’s be real—our marketing job isn’t just about screaming, "Buy this now!" into the void and hoping for the best. We’re not carnival barkers. We’re problem-solvers, digital matchmakers, and, dare I say, marketing therapists. People don’t wake up thinking, Wow, I’d love to be advertised to today! No, they wake up with needs, questions, and split-second decisions to make. And if we’re doing our jobs right, we’re showing up exactly when they need us—welcome guests rather than intrusive salespeople.

This, my friends, is where micro-moments come in. Google coined the term, but the concept? Timeless. These are those blink-and-you’ll-miss-it moments when someone turns to their phone (because let’s be real, it’s always their phone) to solve an immediate need. "I want to know," "I want to go," "I want to do," and "I want to buy"—these moments define the modern customer journey.

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Helpful tips from the experts at NADA 2025

I hit the show floor at NADA to connect with some of the sharpest minds in the automotive industry, gathering their top strategies, must-know trends, and game-changing advice for dealers looking to stay ahead of the competition. From cutting-edge digital marketing tactics to innovative dealership strategies, these expert insights will help you drive more leads, boost visibility.

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Mean Tweets NADA 2025

They’re back—and meaner than ever! While I was at NADA in New Orleans, I rounded up some of your favorite industry pros to face the internet’s harshest roasts. That’s right, Mean Tweets is back, and this year’s tweets are absolutely brutal—and hilarious! You don’t want to miss this.

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Greg’s SEO slides: NADA 2025

Even with all the weather delays, I am so glad I could make it to NADA. I am grateful the folks at NADA made accommodations for those who couldn’t make their original speaking times due to the wild weather New Orleans was having. Now that I am back, I am able to share my epic presentation from the show about common SEO mistakes dealerships make.

I was fortunate to present at NADA in New Orleans this past weekend. Unfortunately, some folks couldn’t make it due to extreme weather conditions. That’s why this week, I am sharing my presentation with everyone. If you didn’t make it out to NADA, you don’t want to miss my presentation about all the SEO lessons I learned from over 1,500 dealerships. If you did make it to my presentation, you will definitely want to watch it again!

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Google Maps update: New carousel

This week on Local Search Tuesdays, I’m talking about a fantastic new update to the Google Maps app! The sleek new carousel shows off your photos, videos, and review snippets—and it’s a game-changer for attracting customers.
I’ll be sharing simple tips to optimize your profile and how you can take advantage of this awesome new feature!

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How to deal with bad reviews

In this week’s Local Search Tuesdays, I tackle bad reviews and how to deal with them. No one’s perfect, and bad reviews happen—it’s all about how you respond. I’ll share why a few negative reviews can actually help your business, tips for handling reviews that violate Google’s policies, and the best ways to craft thoughtful, authentic responses. Tune in to learn how to turn criticism into a chance to build trust with future customers!

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Breaking News: Massive FTC fine for fake reviews

In this week’s episode, I’m sharing some breaking news about a massive $20 million fine assigned to an auto dealer group in Illinois. Just last fall, the FTC released new laws making fake reviews illegal, and we knew it wouldn’t be long before they made a public example. At the end of December, they made that example… Watch the video for all the details.

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