+1 (312) 256-1574

PPC Power: How to Feed the Machine Stronger Signals

More Than You Can Chew June 10, 2026

Most PPC accounts are leaking money and not because the strategy is completely broken, but because the guardrails are missing. Platforms like Google and Meta are getting smarter which means automation is improving, but there is still one major problem: If you feed these systems bad signals or give them too much control, they will […]

Read More

How to Fight Review Extortion

Local Search Tuesdays May 26, 2026

A handful of fabricated reviews can destroy a small business overnight, which is precisely why review extortion scams are among the fastest-growing threats facing local businesses today. One morning your business enjoys a healthy 4.8-star rating; by the next, you’re staring at a flood of 1-star reviews and a WhatsApp message demanding payment to make […]

Read More

Automotive SEO 101: A Refresher on the Basics

More Than You Can Chew May 25, 2026

Search has shifted dramatically in just the last few years. Today’s car buyer does a lot more homework before they ever reach out including but not limited to: comparing options, reading reviews, and bouncing between Google Maps, organic results, AI overviews, and yes, even ChatGPT.  Many dealerships are still running the same SEO playbook from […]

Read More

Stop Treating Dallas Like Chicago: The Cure for Location Decay

PPC Real Talk May 11, 2026

There’s a fantasy that lives rent-free in the head of every PPC marketer: flip on Smart Bidding, lean back, and watch the algorithm quietly print money while you work on other things. Unfortunately, it is just that, a fantasy. Before blaming Google’s algorithm, take an honest look at the four foundations below. They won’t make […]

Read More

How to Use AI in Your Content Strategy Without Tanking Performance

More Than You Can Chew May 6, 2026

AI has quickly become the default answer for content production. Teams are under pressure to move faster, publish more, and do it all with fewer resources. However, relying solely on AI can lead to all sorts of issues.  AI is not a replacement for strategy; treating it as one creates more problems than it solves. […]

Read More

New Releases: Official Google GBP Guides

Local Search Tuesdays April 28, 2026

Google’s New GBP Playbooks: What Multi-Location Brands Need to Do Right Now If your local visibility has felt harder to control lately, this is one of those updates you do not want to miss. Google quietly dropped a set of Google Business Profile playbooks that give you a clear, structured way to improve how your […]

Read More

When to Scale vs Rebuild Your PPC Campaigns And Why Most Businesses Get It Wrong

PPC Real Talk April 20, 2026

Throwing more budget at a struggling campaign feels like the obvious move. The pressure to show results is real, the logic seems sound, and raising spend at least feels like doing something. However, if the structure underneath isn’t working, more money doesn’t turn things around. It just makes the problem more expensive to ignore. Knowing […]

Read More

Local Search in the Age of AI: What Multi-Location Brands Actually Need to Do

More Than You Can Chew April 17, 2026

Search is moving fast right now. AI Overviews are showing up everywhere, results keep shifting, and there’s always some new tool someone insists you need. If you’re running a multi-location brand with real marketing budget behind it, that noise can feel relentless. Here’s the thing, though: success hasn’t actually gotten more complicated. The margin for […]

Read More

Google Review Guidelines 2026 Update

Local Search Tuesdays March 31, 2026

If your business relies on reviews to drive visibility and conversions, this update matters more than you think. Google quietly updated its restricted and prohibited content guidelines, and many businesses are already feeling the impact. Reviews are at risk of being removed, and processes that used to “work” are now violations. Why This Update Matters […]

Read More

SearchLab Is a 2026 Google Premier Partner

PPC Advertising March 17, 2026

We have some very exciting news! Only the top 3% of Google Partner agencies in the United States earn Premier Partner status. SearchLab just made that list for 2026. Premier Partner status is earned through a combination of Google Ads expertise, client growth, and sustained performance across accounts. It is an honor and reflection of […]

Read More

SearchLab Digital Celebrates Nine Years in Business

SearchLab Updates March 11, 2026

SearchLab recently celebrated its ninth birthday at the beginning of March. In the early days, it was Mark Bealin, Tim Dini, and a small team crammed into a tiny office on Clark Street, working late into the night, reviewing every client they had on Friday evenings. Eventually those Friday reviews had to stop with too […]

Read More

Mean Tweets NADA 2026

Local Search Tuesdays February 24, 2026

NADA Mean Tweets is back for another year, our favorite annual tradition where we take inspiration from the classic Jimmy Kimmel bit and let the tweets fly. It is a fan-favorite episode every year, and this year delivered it the hilarity once again.  Watch the latest Local Search Tuesdays now and see your auto industry’s […]

Read More

Ready to Grow
Your Local Business?

Local customers are searching for your services right now. We help businesses show up first through proven local marketing strategies. Our team creates customized plans that fit your budget and goals. We start with a comprehensive analysis

Schedule a Strategy Callicon