SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Understanding the causes of data discrepancies in Google Analytics 4 (GA4): The impact of event setup variations

Data discrepancies in Google Analytics 4 (GA4)Understanding how events are set up in Google Analytics 4 (GA4) is crucial, as it directly impacts the accuracy and consistency of the data you collect. Different setups can lead to discrepancies in results, and here’s why:

1. Event Naming and Configuration:

Inconsistency in Naming: In GA4, the naming of events is flexible, allowing for customized names. If similar events are named differently across various sections of a website or in different campaigns (e.g., “purchase” vs. “buy_now”), it leads to fragmented data, making it difficult to analyze overall user behavior.

Event Parameters: Events in GA4 can carry additional information through parameters. If parameters are not consistently set up (e.g., some “purchase” events carry price information while others don’t), this can lead to incomplete data and discrepancies in reporting.


What’s going on with SearchLab at NADA 2024

VIDEO TRANSCRIPT

Welcome back to another episode of Local Search Tuesdays. This week’s episode is a bit different, because we’re on our way to the NADA convention in Las Vegas…

I’m actually flying out to Vegas tomorrow, since I’m presenting a workshop session on Thursday afternoon, so let’s start there. Pretty much every SEO session you’ve ever heard at an automotive conference – mine included – simply share commonly agreed upon best practices. I wanted to do something different this time and prove what works with actual data, so in my workshop sessions at 4 on Thursday and 1 on Saturday, I’m sharing the results of our 2-year study on over 3,000 dealership Google Business Profiles along with the results of over 1,000 SEO audits on dealership websites. If you’re coming out to Las Vegas for NADA, you definitely don’t want to miss my session.

We’ve also got a classroom section added on to our booth this year, and Dane Saville and I will be presenting short 20 minute educational sessions exclusively at our booth. If you’d like to reserve a seat for one of the sessions, go to bit.ly/booth-sessions and click one of the reservation links.

Today’s also the last day you can take advantage of our free money demo offer. If you pre-schedule a demo at our booth, then show up at your scheduled time and do the demo, we’ll give you $100 cash on the spot. Even better, if you end up signing up for SEO or PPC before the show is over, we’ll give you $500 cash. It’s the safest and easiest money in Vegas, so head over to searchlab.com/nada2024 to schedule a demo time.

We’re also going to have a magician at our booth performing some amazing tricks. We used the same guy last year, and he’s seriously mind-blowing – so be sure to stop by and check him out.

And if you’re already working with us, make sure you come by to say hi! Dane and I will be there the entire weekend and we’d love to catch up with you.

Our booth is 6929N, in the north hall. We’re right on the main aisle that leads to the keynote stage, so we’ll be super easy to find. I hope to see you this weekend!

That’s all the time we’ve got left for this week’s episode, so you know what that means.
Put your hand on the screen right here:
We totally just high-fived ‘cause you learned something awesome.
Thanks for watching, and we’ll see you again next week for another episode of Local Search Tuesdays.


Details about Google’s new Openness Update

In this week’s episode, I’m sharing the details around Google’s recent “Openness Update”, which (currently) affects the visibility of local businesses based on the hours of operation listed in the Google Business Profile. There’s been a lot of buzz lately, so I’m sharing a simple explanation and an outline of how your Local SEO strategy should change because of the update.


How to optimize your GBP landing page

In this week’s video, I explain how to optimize your Google Business Profile landing page – the page that your GBP website button points to on your website. For single-location businesses, that’s the home page of the site. For multi-location businesses, the landing page will be the individual location page for that specific location.


Local SEO Tips from Barbados SEO

In this week’s episode, I’m sharing my entire presentation from the recent Barbados SEO conference. Learn the latest tactics to help you achieve better visibility in local search results, including writing helpful content, optimizing for local visibility, building local links, acquiring local reviews, and optimizing your Google Business Profile.