SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Greg’s SEO Slides: LocalU NYC

The presentation tour continues from SMX Europe to LocalU NYC, a new city and presentation I am bringing to you in this week’s Local Search Tuesday. This week, it’s all about what we learned from over 1,000 SEO audits. Sit back and relax and enjoy a deep dive into great insights from extensive research on SEO.


SEO Fluff Garbage Content (and How to Avoid It)

Google ends Target CPA and Target ROAS bidding strategiesThere’s a marketing line I’m going to toss out there. It’s one that you’ve heard before, possibly – as the cliche goes – a “thousand times.” Before I just toss it out there, I think it’s important to understand that despite the fact that it feels overused, it doesn’t take away from the truth at its core.

Content is king.

Yep. There it is; I wrote it.

The problem is that small businesses are too often plagued by content that is poorly strategized, poorly structured, or poorly written. And I’m not referring to only landing pages and blog posts; I’m referring to even the smaller elements, like meta descriptions.

“Shop new Honda models or used vehicles at Saville Honda to find your next car, truck, or SUV, or schedule service with our experts. Contact us today in Pensacola!”

Oh, under 165 characters, baby! Nailed it!