SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Tips for Building Awesome Local Links

In this week’s video, Greg shares some awesome tips for building powerful local links that Google’s local algorithm will love. Links have always been an incredibly weighted ranking factor, but Google’s local algorithm evaluates links differently from the traditional algorithm – which means you need to use different strategies and tactics to earn links. Check out this awesome list of strategies and tactics:


Suds & Search 157 | Adam Proehl, Founder and Principal Consultant at NordicClick Interactive

Our guest on this week’s episode of Suds & Search is Adam Proehl, Founder and Principal Consultant at NordicClick Interactive, a full-service digital marketing agency based in Minneapolis, Minnesota.

Adam has over two decades of digital marketing experience. He’s a frequent speaker at industry events including Pubcon, SMX, Digital Summit, and many other places. He has been a judge for the Interactive Marketing Awards, and he is a frequent blogger. You can find some of his writing at Search Engine Land and Search Engine Journal.


Google Business Profile Quick Tips & Tactics: How to Bury Bad Reviews

Customer reviews are incredibly important – they’re a major factor in the local algorithm, according to the LSRF, but more importantly, they’re a trust signal to humans. If you have more reviews and a better score than your local competitors, it’s likely that you’re going to get more customers.

Think about what you do when you shop on Amazon or check out other businesses. You start by glancing at the reviews as you click the filter or sort button, and then you look at either the best reviews or the worst reviews. That default sort is the kicker though – if you’re looking at a local business and one of those top reviews is a bad one, you’re definitely going to read it.


Suds & Search 156 | Martha Van Berkel, CEO and Co-founder of SchemaApp

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Martha Van Berkel, CEO and Co-founder of SchemaApp.

Martha is an in-demand conference presenter, educator, blogger, entrepreneur, and the leading expert in our industry on structured data and Schema.


Just Released: 2023 Local Search Ranking Factors

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got something really exciting to share – the 2023 LSRF is here!

Every year, Darren Shaw and Whitespark conduct the Local Search Ranking Factors study – those of us in “the biz” lovingly refer to it as the LSRF. It’s basically the guide for what to do if you want to show up better in local searches. If you’re in Local SEO, get ready to get your mind blown… It’s been fifteen years since David Mihm did the first LSRF – way back in 2008!