SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Greg’s SEO Presentation from Brighton SEO


This week, I meant to share a recording of my Brighton SEO presentation last week – but I didn’t realize that we weren’t allowed to share recordings of the conference sessions for Brighton SEO yet…

So instead, I’m sharing the slides from my session, which are still valuable as a stand-alone. Check back in a few months and I’ll be sharing a recording of the presentation!


Suds and Search 107 | Dan Moore, President of Vistadash

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Dan Moore, President of Vistadash.

Dan is an extremely popular conference speaker. You may have heard him present at Gary Vayberchuck’s Agent 2021, TedTalks, or as a frequent presenter at automotive conferences like NADA, Digital Dealer, and The Automotive Analytics & Attribution Summit.

“Half of my advertising spend is wasted; the trouble is, I don’t know which half.” You’ve probably heard this phrase before. Dan’s company helps dealerships find out what’s working and maybe more importantly, what isn’t. Vistadash is a marketing dashboard for automotive dealerships that combines all of the useful data for the dealership and puts it on one screen.

Dan, unsurprisingly, specializes in helping automotive dealerships understand what’s happening with their marketing dollars. The good stuff, the bad stuff, and the ugly stuff. I was really excited to have him on so that we could nerd out about data and analytics.

Grab something cold to drink and join me for a conversation with Dan Moore. We’ll talk about the most common problems dealerships have when collecting their data, we’ll chat a little bit about how the chip shortage has made data collection more complicated, and I’ll ask him a couple of questions about his book, “Do Moore, Get More.”


Greg’s SEO presentation from SMX

On this week’s episode of Local Search Tuesdays, I’ve got another awesome presentation to share with you. I was the closing keynote for SMX Munich, one of the biggest digital marketing conferences in Europe, and I’m sharing my entire presentation with you for this week’s episode. It’s about half an hour long, but it’s packed with awesome tips about taking a holistic approach to local digital marketing – check it out!


Suds and Search 106 | Justin Sanger, Founder and CEO of SMB Chain

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Justin Sanger, Founder and CEO at SMBchain, Justin is a serial entrepreneur who’s dedicated his professional life to solving the marketing challenges facing small businesses. This is Justin’s second appearance on the show.

My guest on this week’s episode of Suds & Search is Justin Sanger, Founder and CEO of SMBchain. Justin is a serial entrepreneur who’s dedicated his professional life to solving the marketing challenges facing small businesses. This is Justin’s second appearance on the show.

He founded LocalLaunch back in 2003. LocalLaunch capitalized on the massive shift from print to digital. I started my career at LocalLaunch and I was captivated by Justin’s foresight then and I still find him to be one of the most fascinating people in the industry.

What’s he doing with SMBchain?

Justin looks at the promise of Web3 and blockchain technology as the next big frontier for innovation that can improve people’s lives.

Crypto, blockchain, web3, NFTs – these are some of the most popular topics on social media. There are skeptics, there are people investing large sums of money into it, and there are plenty of people who don’t get it. I’ve wanted to have a conversation like this one for a while now but I needed someone with Justin’s level expertise to do it right.

This episode isn’t only about web3, it’s also about how Justin is positioning SMBchain to solve a major problem for smbs. In short, he thinks SMBs should own their own data online and he’s on a quest to make sure that they can.

Grab something cold to drink and join me for a conversation with Justin Sanger. We’ll talk about the enormous potential of web3, he’ll tell me about SMBchain’s “proof of business” concept, and we’ll spend a little time talking about how SMBs can regain their authenticity online.


Suds and Search 105 | Gary May, Founder and President at [email protected]

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Gary May, Founder and President at [email protected].

Gary is a veteran automotive digital marketer and one of the most popular conference presenters in the industry. Gary has presented at virtually every major automotive digital marketing conference including NADA, Innovative Dealer Summit, Driving Sales, and Digital Dealer.

Gary is a tough guy to put in a box. He’s not specifically only an SEO or only a PPC marketer. He’s got a lot of skills. He understands the pain points for auto dealers and is able to use his skills to help with whatever issue they are having.

One of the biggest issues that Gary has noticed is the inaccuracy of measuring the data that dealerships collect. Gary is on a quest to improve the ways dealerships measure their campaigns and increase ROI simply by measuring programs correctly.

This is a crazy couple of years for automotive digital marketers. First, we had the COVID pandemic and then a chip shortage lead to inventory shortages at dealerships all across the country. Gary is a perfect guest to talk to about all the craziness in automotive digital marketing.

Grab something cold to drink and join me for a conversation with Gary May. We’ll talk about holding a digital marketing vendor accountable, we’ll talk about how the chip shortage has changed the way auto dealerships are marketing themselves, and we’ll spend a little time talking about Gary’s experience as a competitive cyclist.


Suds and Search 104 | Dave Spannhake and Dane Saville from Reunion Marketing

Also available as a Podcast:

My guests on this week’s episode of Suds & Search are Dave Spannhake and Dane Saville from Reunion Marketing.

Reunion Marketing is an automotive digital marketing agency with specialists in SEO, PPC, and a suite of customized services for dealerships. Dave and Dane both worked together at a large dealer group. In 2015, Dave and Dane were part of a group that founded Reunion Marketing, which has grown steadily since its inception.


Greg’s SEO presentation from NADA 2022

Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing my entire presentation from last week’s National Automobile Dealers Association conference. This show’s a bit more strict on design, so I wasn’t able to do my standard movie backgrounds… So instead, I went with movie-themed Lego minifigures. It’s about 25 minutes long, so enjoy!

Want to download a copy of the slides? CLICK HERE


Suds and Search 103 | Claire Carlile, Local Search Expert at BrightLocal

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Claire Carlile, Local Search Expert at BrightLocal and Independent Digital Marketing Consultant at Claire Carlile Marketing.

For years now, Claire has been one of the most popular Local SEO experts in the world. She’s presented at many SEO conferences including Local U, Whitespark Local Search Summit, Brighton SEO, and SMX London.

Her work for BrightLocal has been extraordinarily good. If you like this episode be sure to check out the BrightLocal Academy. You can take courses taught by Claire as well as other Local SEO experts like Amanda Jordan and Niki Mosier. They’re really well done and at least at the time this episode airs, it’s totally free.