SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Suds and Search 80 | Kevin Frye, Marketing Director for the Jeff Wyler Auto Group

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Kevin Frye, Marketing Director for the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States.

Kevin is one of the most influential voices in automotive digital marketing. Automotive News named him one of the top 5 influencers in the world.

He is a presenter and frequent keynote speaker at automotive conferences including Digital Dealer, NADA, Driving Sales, Dealer Think Tank, Women in Automotive, and many, many other places.


Greg’s Local SEO presentation from Digital Summit

A few weeks ago, I spoke at the Digital Summit conference in Philadelphia, and while I was really just there to get a cheesesteak, I did present a half-hour session on Local SEO that was a huge hit at the conference. As always, I like to share new presentations here, so more people can learn from what I’m sharing. This one covers website content, inbound links, reviews, and Google My Business – enjoy!


Suds and Search 79 | Garrett Sussman, Demand Generation Manager at iPullRank

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Garrett Sussman, Demand Generation Manager at iPullRank.

Garrett is an industry veteran with over 10 years of experience. He’s a popular podcaster, blogger, and must-follow on social media.

Garrett made news earlier this summer when he announced he’d be joining Mike King’s already impressive team over at iPullRank. I’m going to ask Garrett how he’s settling into the new role and when we might see him behind the mic again.


Suds and Search 78 | Eli Schwartz, author of Product-Led SEO

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Eli Schwartz. Eli is a growth advisor to some of the biggest brands in the world and the author of the fantastic new book Product-Led SEO.

Eli led the SEO team at Survey Monkey building organic search from nearly zero to one of the largest growth drivers at the company. Eli has also provided SEO consulting to large brands such as WordPress, Shutterstock, BlueNile, Quora, Zendesk, and many others.

He is an in-demand speaker presenting all over the world at conferences like Pubcon, SMX, and Content Marketing World. He’s also acted as a judge at numerous industry awards shows including the US Search Awards, UK Search Awards, and the US Interactive Marketing Awards.


Suds and Search 77 | Noah Learner, Product Director at Two Octobers

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Noah Learner, Product Director at Two Octobers.

Noah is one of the most exciting personalities in SEO right now. He is an in-demand speaker, educator, podcaster, and frequent clubhouse organizer. Prior to joining Two Octobers, Noah founded BikeShopSEO, a boutique agency helping bike store owners with digital marketing. At Two Octobers, Noah has created many impressive tools for SEOs including a popular Google posting tool called Postamatic.


Greg’s Local SEO presentation from Pubcon Florida

In this week’s episode, I share my entire presentation from Pubcon Florida a few weeks ago. I did a co-presentation with my buddy Damon Gochneaur – he covered everything about Google My Business, and I covered on-site signals and inbound links. It’s a great refresher if you already know Local SEO, or a great intro to the signals that matter if you’re just learning how Local Search works.


Suds and Search 76 | Dave Snyder, CEO at CopyPress

Also available as a Podcast:

My guest on this episode of Suds & Search is Dave Snyder, CEO at CopyPress.

Dave is a veteran digital marketer with a wide breadth of knowledge about SEO, social media marketing, and content marketing.

Anyone who’s been in SEO for any length of time has run into a familiar struggle. Brands need a lot of content created in order to rank in Google or attract backlinks or generally succeed in SEO. The demands for more and more content are real.

At the same time, Google has become better and better at evaluating the quality of the content website publishers are making. With factors like E-A-T increasingly impacting search results, the demands for higher quality content have never been more difficult to navigate.


Digital marketing tips for 2021: Pubcon Florida

For this week’s video, I grabbed some of the speakers at Pubcon Florida a few weeks ago and had them share digital marketing tips. They shared some amazing tips, covering everything from content to link building to YouTube ads – check it out!