SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Suds and Search 68 | Dr. Pete Meyers, Marketing Scientist at Moz

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Dr. Pete Meyers, Marketing Scientist at Moz.

Dr. Pete is a legend in the SEO community. He is the creator of Mozcast, which operates like a weather report for detecting when Google has made an update to their algorithm. Mozcast started in 2012 at the time of some of the most consequential algorithm updates ever.

9 years later Mozcast remains a go-to resource for SEOs who want to learn what might’ve happened to their rankings and traffic after Google made a tweak to their algorithm.


Suds and Search 67 | Brett Tabke, Founder and CEO of Pubcon

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Brett Tabke, the Founder and CEO of Pubcon, one of the most important conference series in search marketing.

Brett has been involved in the computer and technology industry for over 30 years. He started a software company for commodore computers back in 1984. Throughout his career Brett has displayed an amazing ability to build communities and educational opportunities around topics related to the internet.


Greg’s SEO presentation from Digital Dealer – Part 2

In this week’s video, I’m sharing the second half of my epic two hour SEO presentation from Digital Dealer in Tampa. Learn how COIVD has affected buyer behavior, how Google’s algorithm works, what’s going on with the upcoming Page Experience update, and how to optimize your website for better local visibility.


Suds and Search 66 | Matt Umbro, Key Account Director at Brainlabs

My guest on this week’s episode of Suds & Search is Matt Umbro, Key Account Director at Brainlabs.

Matt is a verteran PPC marketer and one of my favorite bloggers on topics related to paid search and paid social. You can read some of his work at Search Engine Journal, Practical Ecommerce, and PPCHero.

Matt is also an in-demand speaker and conference presenter. You may have heard Matt speak at SMX, Heroconf, State of Search, and Engage.


Greg’s SEO presentation from Digital Dealer – Part 1

In this week’s video, I’m sharing the first half of my epic two hour SEO presentation from Digital Dealer in Tampa. Learn how COIVD has affected buyer behavior, how Google’s algorithm works, what’s going on with the upcoming Page Experience update, and how to optimize your website for better local visibility.


Suds and Search 65 | Jason Barnard, the Brand SERP Guy

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Jason Barnard, also known as the Brand SERP Guy.

Jason is the owner of Kalicube, an online SaaS product offering all sorts of cool tools, guides, and training to optimize for a brand SERP.

You might be asking… What is a brand SERP? How would someone go about optimizing for a brand SERP? No one has spent more time thinking about these questions than Jason Barnard.


Suds and Search 64 | Joel Klettke, Founder of Case Study Buddy

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Joel Klettke, founder of Case Study Buddy and Business Casual Copywriting.

In my humble opinion, Joel is one the very best copywriters in the industry. He frequently presents at conferences on topics related to copywriting and case study creation. A few places you may have heard Joel present include Content Jam, Learn Inbound, the Unbounce CTA Conference, and the Utah DMC conference.