SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Suds & Search 170 | Lisa Schneider

My guest on this week’s episode of Suds & Search is Lisa Schneider. Lisa is an in demand conference presenter and podcast guest. A shortlist of conferences Lisa has spoken at include SearchLove, the Digital Summit Series, Seerfest, WomenTech Global, and many other places.

Lisa specializes in product strategy. She frequently works as a fractional CPO with an array of companies ranging from start-ups to enterprise businesses. Lisa helps these companies navigate the myriad challenges of organizing a team around a successful product launch.


Suds and Search 169 | Els Aerts, cofounder of AGConsult

My guest on this week’s episode of Suds & Search is Els Aerts, Co-founder of AGConsult.

Els and her team work with brands on user research, behavioral psychology and testing. She has developed a reputation as one of the most rigorous researchers in the industry. She’s spoken at numerous conferences, including Yoast Con, CTA Conference, CXL Live, and Conversion Hotel.


Greg’s Local SEO presentation from MNsearch Summit

In this week’s episode, I’m sharing a recording of my entire presentation from MNsearch Summit last month. Learn advanced Local SEO tactics to help you gain better visibility in local search results. I cover website content, optimization, link building, reviews, and Google Business Profiles.


Suds and Search 168 | Jeremy Vest, founder of Creator Unlock

My guest on this week’s episode of Suds & Search is Jeremy Vest, Founder of Creator Unlock. Jeremy is a veteran digital marketer, serial entrepreneur, and frequent conference presenter. You might’ve heard Jeremy present at LocalU, VidSummit, Vidcon, and Social Media Marketing World. He also founded the popular conference Video Marketing World.

What does Jeremy do exactly? He teaches business owners and thought leader how to dominate their niche using video. And the results are hard to believe. His clients have earned billions of views on tik tok, youtube, and other video platforms.


Suds & Search 167 | Luke Carthy, eCommerce and CRO consultant

My guest on this week’s episode of Suds & Search is Luke Carthy. Luke is an in-demand conference presenter, a must-read blogger, and one of the leading experts in the world on eCommerce SEO and CRO.

I spoke to Luke shortly after his presentation at YoastCon about GA4. I struggle to think of a topic that stirs up emotions quite like GA4. Digital marketers have been frustrated, they’ve been confused, some have been in denial, but the time has finally come. Universal Analytics is no more as of July 1.


Suds & Search 166 | Darren Shaw, Founder and CEO of Whitespark

My guest on this week’s episode of Suds & Search is Darren Shaw, CEO and Founder of Whitespark.

Darren is a man who needs no introduction. He is an in-demand conference presenter, a tireless educator, and one of the most important voices in Local SEO. Darren is also a must-follow on social media, where his short videos are fun and chock-full of actionable information.

Darren is also the organizer of the Local Search Ranking factors study. The Local Search Ranking Factors study is a study based on interviews with the top local SEOs in the world about how Local Search is changing each year. The release of the Local Search Ranking Factors every year ushers in a ton of interest from anyone working in Local SEO.

I’m going to ask Darren about the study and get his own impressions about where Local SEO is headed.

Grab something cold to drink and join me for a conversation with Darren Shaw. We’ll chat about how he organizes the Local Search Ranking factors survey, I’ll spend a little time chatting about how Local SEOs are using AI, and he’ll hand out some killer tips to get more positive reviews.


Automotive SEO presentation from DMSC Austin

In this week’s episode, I’m sharing my entire presentation from the recent Digital Marketing Strategies Conference in Austin, Texas. I share the results of some research we’ve done on Google Business Profiles, details of over 750 Local SEO audits, and best practices for optimizing your website and other signals to achieve better visibility in local searches.