In this week’s video, Greg shares his presentation from Brighton SEO last week, the UK’s largest digital marketing conference. Learn how to change your perspective about link building, using new strategies and tactics to earn unique links that will help you beat local competitors.
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Knowledge bombs to help you learn more about Local SEO and PPC
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Our guest on this week’s episode of Suds & Search is Chris Boggs, Founder of Web Traffic Advisors.
Chris is a veteran digital marketer, blogger, conference speaker, and he’s been a judge for numerous awards shows.
In this week’s video, Greg shares some awesome tips for building powerful local links that Google’s local algorithm will love. Links have always been an incredibly weighted ranking factor, but Google’s local algorithm evaluates links differently from the traditional algorithm – which means you need to use different strategies and tactics to earn links. Check out this awesome list of strategies and tactics:
Our guest on this week’s episode of Suds & Search is Adam Proehl, Founder and Principal Consultant at NordicClick Interactive, a full-service digital marketing agency based in Minneapolis, Minnesota.
Adam has over two decades of digital marketing experience. He’s a frequent speaker at industry events including Pubcon, SMX, Digital Summit, and many other places. He has been a judge for the Interactive Marketing Awards, and he is a frequent blogger. You can find some of his writing at Search Engine Land and Search Engine Journal.
Customer reviews are incredibly important – they’re a major factor in the local algorithm, according to the LSRF, but more importantly, they’re a trust signal to humans. If you have more reviews and a better score than your local competitors, it’s likely that you’re going to get more customers.
Think about what you do when you shop on Amazon or check out other businesses. You start by glancing at the reviews as you click the filter or sort button, and then you look at either the best reviews or the worst reviews. That default sort is the kicker though – if you’re looking at a local business and one of those top reviews is a bad one, you’re definitely going to read it.
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Our guest on this week’s episode of Suds & Search is Martha Van Berkel, CEO and Co-founder of SchemaApp.
Martha is an in-demand conference presenter, educator, blogger, entrepreneur, and the leading expert in our industry on structured data and Schema.
Welcome back to another episode of Local Search Tuesdays. This week, we’ve got something really exciting to share – the 2023 LSRF is here!
Every year, Darren Shaw and Whitespark conduct the Local Search Ranking Factors study – those of us in “the biz” lovingly refer to it as the LSRF. It’s basically the guide for what to do if you want to show up better in local searches. If you’re in Local SEO, get ready to get your mind blown… It’s been fifteen years since David Mihm did the first LSRF – way back in 2008!
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Our guest on this week’s episode of Suds & Search is Brian Ussery.
Brian is a veteran digital marketer, conference speaker, and Google Product Expert. Brian has held several senior SEO positions – most recently as Director of SEO at Razorfish.
This week’s episode of Local Search Tuesdays is packed with ridiculously awesome tips from all the speakers at the last SearchLove conference ever!
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Our guest on this week’s episode of Suds & Search is Duane Forester, V.P. of Industry Insights at Yext.
Duane has keynoted several industry conferences including SMX, State of Search, and Pubcon. We first heard him present in 2011 at SMX West, and he’s remained one of our favorite speakers ever since.