Another week, another Google update. Google is removing all data from Universal Analytics. So, what does this mean for your business, and why is it important to archive that data? I have all the answers in this week’s Local Search Tuesdays.

Welcome back to another episode of Local Search Tuesdays. This week, we’re talking about an important update with Google Analytics…

No, this isn’t another video complaining about Google Analytics 4. I get it, we all hate it – but we’re actually talking about the old version of Google Analytics. Google has announced that all data from “Universal Analytics” will be permanently deleted on July 1st.

GA4 came out a year ago, so you may not think much about this, but it’s actually a huge deal. If you want to look at any historical data, or if you have any dashboards or tools built that compare analytics data, you’re going to need to see what happened in the past.

There are tons of options out there, so if you don’t want to handle it yourself, you shouldn’t have a problem finding someone to do it for you. If you haven’t downloaded your historical data yet, you need to hop to it – you have less than two weeks before the data is gone forever.

You’re going to want to archive that old data – even if you’re not using it, and aren’t sure if you ever would, you need to download your data and save it. Even if you end up not needing it, it’s better to have it and not use it than to need it and not have it.

That’s all the time we have left for this week’s episode, so you know what that means.
Put your hand on the screen right here:
We totally just high-fived ‘cause you learned something awesome.
Thanks for watching, and we’ll see you again next week for another episode of Local Search Tuesdays.