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What Is Generative Engine Optimization (GEO)?

Google Updates June 16, 2026

Where someone once Googled “plumber near me” and picked from a list of search results, a growing number of people are now opening ChatGPT or Gemini and asking it directly which plumber to call. They may receive recommendations, citations, or a shortlist of businesses from these AI platforms rather than a traditional page of search […]

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Google Review Guidelines 2026 Update

Local Search Tuesdays March 31, 2026

If your business relies on reviews to drive visibility and conversions, this update matters more than you think. Google quietly updated its restricted and prohibited content guidelines, and many businesses are already feeling the impact. Reviews are at risk of being removed, and processes that used to “work” are now violations. Why This Update Matters […]

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Google Update: Department GBPS Are Finally Back

Local Search Tuesdays January 13, 2026

I called it! Google just fixed the bug and department profiles are back, baby! All verticals that are allowed to have departments now have the explicit list of links to the various departments displayed on the primary profile. Check out the video for details… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. […]

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Google is Deprecating Vehicles for Sale

Google Updates November 7, 2025

Google is deprecating the Vehicles for Sale features on Google Business Profiles on November 12th, 2025. You can see the notification on the Google Developer’s page on Vehicle Listings. Google’s official statement on their blog states that “… part of our ongoing efforts to simplify the Google Search results page, we will be phasing out […]

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Breaking news: March 25 Google update

Google Updates April 1, 2025

BREAKING NEWS—Google just rolled out a massive update, and it’s already shaking up search rankings! Whether you’re a business owner, SEO pro, or digital marketer, this update WILL impact your strategy. It is so massive that I had to enlist Joy Hawkins to help break it down in this week’s episode of Local Search Tuesdays. […]

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Google quality rater guidelines update

Google Updates February 25, 2025

Today, I’m breaking down everything you need to know about Google’s update to the Quality Rater Guidelines update and explaining what it means for your Local SEO strategy. Google’s quality raters play a big role in shaping search results, and with these important new changes, understanding the guidelines can give your business a major edge. […]

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GBP policy update: Consumer alerts for suspicious reviews

Google Business Profile August 6, 2024

As the kids today say, “Sounds sus.” Now, Google is dealing with consumer reviews that may be a little suspicious. Google has updated its policy regarding these reviews and is taking measures to help curb them. Greg takes you through everything you need to know about the latest Google update, which is all about making […]

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Save your data from Universal Analytics

Google Updates June 18, 2024

Another week, another Google update. Google is removing all data from Universal Analytics. So, what does this mean for your business, and why is it important to archive that data? I have all the answers in this week’s Local Search Tuesdays. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, we’re […]

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Details about Google’s March 2024 core update

Google Updates March 12, 2024

Another day, another Google update was announced. In the newest episode of Local Search Tuesdays Greg takes a deep dive into the latest Google update. Find out what is getting an update, how you will be affected, and how you and your business can prepare and be ready for the changes ahead. VIDEO TRANSCRIPT Welcome […]

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Google is shutting down free GBP websites

Google Business Profile January 16, 2024

In this week’s episode, I share the semi-shocking news that Google is sunsetting the free Google Business Profile websites. It’s awful news for all the spammers, but it’s also going to be a pain for the hundreds of thousands of small businesses that used the free sites. Watch the episode for more details. VIDEO TRANSCRIPT […]

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Details about Google’s new Openness Update

Google Business Profile January 9, 2024

In this week’s episode, I’m sharing the details around Google’s recent “Openness Update”, which (currently) affects the visibility of local businesses based on the hours of operation listed in the Google Business Profile. There’s been a lot of buzz lately, so I’m sharing a simple explanation and an outline of how your Local SEO strategy […]

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The most popular episodes of 2023

Best Practices December 26, 2023

It’s the last episode of Local Search Tuesdays of the year, so that means it’s time to share the most popular episodes of 2023. If you’d like links to any of the videos I mention, check out the full transcript below: VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. It’s the last […]

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