Suds and Search 65 | Jason Barnard, the Brand SERP Guy

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Jason Barnard, also known as the Brand SERP Guy. Jason is the owner of Kalicube, an online SaaS product offering all sorts of cool tools, guides, and training to optimize for a brand SERP. You might be asking… What

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Suds and Search 64 | Joel Klettke, Founder of Case Study Buddy

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Joel Klettke, founder of Case Study Buddy and Business Casual Copywriting. In my humble opinion, Joel is one the very best copywriters in the industry. He frequently presents at conferences on topics related to copywriting and case study creation.

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The new Page Experience Report in Search Console

In this week’s video, I share more information about Google’s upcoming Page Experience Update. I explain the delay in the release and share an awesome new report in Search Console that you can use to help check if your site is prepared for the update.

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Suds and Search 63 | Aleyda Solis, Founder of Orainti

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Aleyda Solis, founder at Orainti. Aleyda was awarded the 2018 European Search Personality of the Year at the European Search Awards. Aleyda is a popular conference presenter and frequent keynoter. She has presented at over 100 conferences in 20

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Google Ads introduces account Monthly Spend Limits

Google Ads has a lot of exciting new features, insights, and offers plenty of ROI to excite most marketers.  But of course, Google Ads has costs too and fewer marketers get that excited about planning out a budget, and historically Google hasn’t made that process any easier. Where most businesses plan their advertising budgets on

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SEO presentation: How to show up in local searches

In this week’s video, I share my recent SEO presentation from a Better Business Bureau webinar. It’s longer than my usual weekly video – about 45 minutes – but it’s packed with awesome info about how COVID has changed customer behavior and how businesses should adapt to the change. I outline a Local SEO playbook

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Suds and Search 62 | Jono Alderson, Manager of Special Ops at Yoast

Also available as a Podcast: My guest on this week’s episode of Suds & Search is the amazingly talented Jono Alderson, Manager of Special Ops at Yoast. Jono has been one of the leading figures in SEO for some time now. He is a frequent keynote speaker, blogger, and educator. You may have heard Jono

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Online review responses and HIPAA compliance

The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is a federal law that prohibits the disclosure of protected health information (PHI) without patient consent. PHI is defined as “health information that can be used to identify an individual” and includes data related to a patient’s medical or physical condition, and identity. HIPAA extends

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Why rank tracking isn’t a good SEO success metric

In this week’s episode, I share some insight into rank tracking in SEO – and why it’s a horrible way to judge SEO success. You don’t hire someone to do SEO to get you to rank, you hire someone to get you more traffic and leads. It’s all about growing your bottom line, and rank

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Suds and Search 49 | Jim Ziegler, founder of Ziegler SuperSystems

Also available as a Podcast: My guest on this episode of Suds & Search is Jim Ziegler, owner of the Ziegler SuperSystems and a legend in the automotive industry. For over 44 years, Jim has contributed his talents as a writer, magazine columnist, professional speaker, and turnaround artist at some of the biggest auto dealerships

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