Best Practices

Suds and Search 92 | Best of 2021, Part One

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That’s a wrap on our second year of Suds & Search. This has been an amazing year of conversations with some of the very best digital marketers in the world. We’ve now launched over 90 episodes and it feels like we’re just getting started.

This week we’re going to take a break from our regularly scheduled one on one interviews to bring you a “best of” episode. We’ve put together highlights from my conversations with some of the top experts in SEO, PPC, Social Media, CRO, Web Development, and more. For the last time this year, grab something cold to drink and join me for the best of Suds & Search 2021.

Suds and Search 90 | Kane Jamison, founder of Content Harmony

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My guest on this week’s episode of Suds & Search is Kane Jamison, Founder at Content Harmony. Kane is a veteran digital marketer, conference speaker, and blogger. He is sought after for his expertise in content marketing. Kane has spoken at MozCon, Engage, State of Search, LaunchCon, and many other places.

Have a happy and safe Thanksgiving!

Welcome back to another episode of Local Search Tuesdays. This week’s episode is short and sweet, cause hey, it’s Thanksgiving this week and we know most of you are only thinking about turkey, football, and Black Friday deals right now.

I’ve posted a video every week since the beginning of 2020, and while this is pretty much a throwaway week with everyone off for the later part of the week, I didn’t want to break my streak, so I’m doing a quick little video.

Part Two of Greg’s SEO Presentation from Digital Dealer

In this week’s video, I share the second half of my epic two hour double session from Digital Dealer in Las Vegas. Learn the latest Local SEO tactics for link building, reviews, and Google My Business, and hear about our new auto dealer scoring matrix that allows you to check the state of your site’s optimization.

Suds and Search 80 | Kevin Frye, Marketing Director for the Jeff Wyler Auto Group

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My guest on this week’s episode of Suds & Search is Kevin Frye, Marketing Director for the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States.

Kevin is one of the most influential voices in automotive digital marketing. Automotive News named him one of the top 5 influencers in the world.

He is a presenter and frequent keynote speaker at automotive conferences including Digital Dealer, NADA, Driving Sales, Dealer Think Tank, Women in Automotive, and many, many other places.

Suds and Search 78 | Eli Schwartz, author of Product-Led SEO

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My guest on this week’s episode of Suds & Search is Eli Schwartz. Eli is a growth advisor to some of the biggest brands in the world and the author of the fantastic new book Product-Led SEO.

Eli led the SEO team at Survey Monkey building organic search from nearly zero to one of the largest growth drivers at the company. Eli has also provided SEO consulting to large brands such as WordPress, Shutterstock, BlueNile, Quora, Zendesk, and many others.

He is an in-demand speaker presenting all over the world at conferences like Pubcon, SMX, and Content Marketing World. He’s also acted as a judge at numerous industry awards shows including the US Search Awards, UK Search Awards, and the US Interactive Marketing Awards.

Greg’s Local SEO presentation from Pubcon Florida

In this week’s episode, I share my entire presentation from Pubcon Florida a few weeks ago. I did a co-presentation with my buddy Damon Gochneaur – he covered everything about Google My Business, and I covered on-site signals and inbound links. It’s a great refresher if you already know Local SEO, or a great intro to the signals that matter if you’re just learning how Local Search works.

Digital marketing tips for 2021: Pubcon Florida

For this week’s video, I grabbed some of the speakers at Pubcon Florida a few weeks ago and had them share digital marketing tips. They shared some amazing tips, covering everything from content to link building to YouTube ads – check it out!

Suds and Search 74 | Garrett French and James Wirth of Citation Labs

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My guests on this week’s episode of Suds & Search are Garrett French and James Wirth, respectively, the founder and Senior Director at Citation Labs.

For my entire SEO career, the most important ranking signal for SEOs to consider is how to generate links from third party websites. The quest for more links or higher quality links or new link building tactics are all topics that captivate the attention of SEOs on blogs, conference presentations, and podcasts.