What’s the ideal Google review score?

In this week’s episode, I’m sharing research that shows that you actually don’t want a perfect 5.0 review score on Google. Many studies have been done to show that a few bad reviews actually help you attract more customers. Check out the video for all the details!

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The Shoes of MozCon 2020

So somehow, the “Shoes of MozCon” has become a tradition. I started off as a goofy thing to do on Twitter with my friend Bryant, and now it’s something everyone expects, and maybe even looks forward to (and this year, we even got shoe companies hitting us with ads on the hashtag). With COVID causing

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Suds & Search 21 | Lily Ray, SEO Director at Path Interactive

Also available as a Podcast:   My guest today is Lily Ray, SEO Director at Path Interactive. Lily has been one of the most popular speakers in the industry for a while now. She’s been nominated for multiple industry awards, including Best Female Search Marketer by Search Engine Land.

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Ask every customer for a review

In this week’s episode, we’re talking about reviews again. The easiest way to get more reviews is to ask every customer for a review – and then make it easy for them to leave a review. Watch and learn more, including specific tips for how to follow up that boost your chances of getting more

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The most important question to ask yourself

In this week’s video, I share a simple tip that will help you write amazing content for your website. One simple question will help you rethink your content and help you create something that wows potential customers and rocks Google search results.

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How to test your website content

In this week’s episode, I share a simple test to help you evaluate the quality of your website content. Far too often, website content is boring and generic, and if you want to stand out in searches, you need your content to be awesome. Watch the video to learn how to quickly test your content

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Read your site content out loud

In this week’s episode of Local Search Tuesdays, I share an incredibly simple yet extremely powerful tip to help you write better content on your website. When you read your content out loud, you’ll hear when things sound awkward, and you know you’ll need to fix your content.

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Google My Business updates for COVID-19

In this week’s episode of Local Search Tuesdays, we share the details about recent updates to Google My Business related to the coronavirus outbreak. Watch and learn what’s changed and why the changes are important to your business.

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Marketing Strategies to Use During the Coronavirus Outbreak

In this week’s episode of Local Search Tuesdays, we share several marketing tips to help small businesses during the coronavirus outbreak. The key point is to be transparent and communicate with your customers… Watch the video for all the details.

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Google My Business rules update for car dealers

In this week’s episode of Local Search Tuesdays, we share the details about Google’s crazy update to the rules for Google My Business for car dealers. Watch to learn what’s changed, what it means, and how to adjust your strategy for the future.

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