How to Come Up with Blog Ideas: Four Easy Tips for Business Owners

In order to keep your site relevant for your money-making search terms, you need a blog, and you need to publish high-quality content on your blog regularly. How to come up with blog ideas, though? Where to start? In this post, I offer a few no-nonsense ways business owners can come up with great blog

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Suds and Search 45 | Stephan Bajaio, Chief Evangelist and Co-founder of Conductor

Also available as a Podcast: My guest on this episode of Suds & Search is Stephan Bajaio. Stephan is the Chief Evangelist and Co-founder of Conductor, a search and content intelligence platform that helps marketers create and optimize content to improve visibility online. Stephan has a well-earned reputation for being one of the really good

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Problems with Google My Business? Use the GMB Forum

In this week’s video, I share a simple yet not commonly known tip to help with any problems you might have with your Google My Business listing. Google has Community Help forums for each of its products, so whenever you have a problem with your GMB listing that you can’t solve, you should create a

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How to add More Hours to your Google My Business listing

In this week’s episode, I explain how to add additional hours to your Google My Business listing for modified services such as curbside pickup, delivery, or senior hours. If you offer additional services, the “more hours” feature lets you display different hours of operation on your GMB profile to attract more customers. Watch and learn

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The top 10 episodes of Local Search Tuesdays of 2020

For the final episode of 2020, I share our 10 most popular episodes of the year. I aggregated analytics data from Wistia (our video host), YouTube, Facebook, and LinkedIn to figure out which episodes were the most popular. Here’s the final list, along with links to each video:

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How to optimize Google My Business Questions & Answers

In this week’s episode, I share tips for optimizing the Questions and Answers section of your Google My Business profile. By pre-loading questions, answering them, and keeping your answers upvoted to be displayed as primary answers, you can rock a much better user experience on your GMB profile – and capture more local customers.

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Suds & Search 28 | Heather Physioc, Group Connections Director at VMLY&R

Also available as a Podcast: My guest today is Heather Physioc, the remarkably interesting Group Connections Director at VMLY&R. Heather is the leader of an award-winning 40-person Discoverability Group. If you don’t know what a discoverability group is, you’re not alone. I’m going to ask her about it early on in our discussion. Heather is

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How to recover filtered Yelp reviews

In this week’s episode, I share the secret to recovering all those awesome reviews that are hidden in your Yelp profile. Yelp only counts reviews from what it considers to be “regular Yelp users” – so I share a tip that will help you get those reviews to show up and count towards your score!

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No one cares about your testimonials

On this week’s episode of Local Search Tuesdays, I share what might be a shocking revelation: No one cares about your testimonials page! Customers want to read honest, unbiased reviews on third party sites, and they know that your testimonials page will only list glowing 5-star reviews. Watch the video for more info, and for

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Suds & Search 26 | Niki Mosier, Head of SEO at Two Octobers

Also available as a Podcast:   My guest today is Niki Mosier, Head of SEO at Two Octobers. She’s a well known local SEO, a must-follow on Twitter, and a popular presenter. She has presented at SMX West, WordCamp, Optimisey and she’ll be speaking at Brighton later this year. A few years ago, Local SEO

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