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My guest on this week’s episode of Suds & Search is the amazingly talented Jono Alderson, Manager of Special Ops at Yoast.

Jono has been one of the leading figures in SEO for some time now. He is a frequent keynote speaker, blogger, and educator. You may have heard Jono present at MozCon, SearchLove, SMX, and the Inbounder.

In 2018 Serpstat named Jono the SEO Specialist of the year. Also in 2018, SEOktoberfest named him SEO World Champion.

Jono’s breadth of expertise is quite wide. He’s an expert in digital strategy, SEO, analytics, web development, WordPress, structured data, conversion rate optimization, and more.

I first heard of Jono from a speech he gave a few years ago titled the “Democratization of SEO.” I’m going to start our conversation asking him about that speech which starts with a simple realization… SEOs continue to perform the same routine tasks over and over again. As technology improves, there will be less of a need to fix internal links and 404 pages. Jono asks SEOs to consider: what happens when everyone’s website is fixed?

Jono is also the creator of which catalogues every holiday on every day. So if you were ever curious about when Sherlock Holmes day or Public Gardens day is, take a look at

Grab something cold to drink and join me for a conversation with the incredibly impressive Jono Alderson. We’ll talk about his unique insights into doing SEO on WordPress, how SEOs are more like janitors than rock stars, and we’ll talk a little bit about Jono’s impressive sci-fi book list.