Search Engine Optimization

Suds and Search 78 | Eli Schwartz, author of Product-Led SEO

September 2, 2021 Mark Bealin Best Practices, Digital Marketing, Google Updates, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Eli Schwartz. Eli is a growth advisor to some of the biggest brands in the world and the author of the fantastic new book Product-Led SEO.

Eli led the SEO team at Survey Monkey building organic search from nearly zero to one of the largest growth drivers at the company. Eli has also provided SEO consulting to large brands such as WordPress, Shutterstock, BlueNile, Quora, Zendesk, and many others.

He is an in-demand speaker presenting all over the world at conferences like Pubcon, SMX, and Content Marketing World. He’s also acted as a judge at numerous industry awards shows including the US Search Awards, UK Search Awards, and the US Interactive Marketing Awards.

Suds and Search 77 | Noah Learner, Product Director at Two Octobers

August 26, 2021 Mark Bealin Digital Marketing, Marketing Analytics, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Noah Learner, Product Director at Two Octobers.

Noah is one of the most exciting personalities in SEO right now. He is an in-demand speaker, educator, podcaster, and frequent clubhouse organizer. Prior to joining Two Octobers, Noah founded BikeShopSEO, a boutique agency helping bike store owners with digital marketing. At Two Octobers, Noah has created many impressive tools for SEOs including a popular Google posting tool called Postamatic.

Greg’s Local SEO presentation from Pubcon Florida

August 24, 2021 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s episode, I share my entire presentation from Pubcon Florida a few weeks ago. I did a co-presentation with my buddy Damon Gochneaur – he covered everything about Google My Business, and I covered on-site signals and inbound links. It’s a great refresher if you already know Local SEO, or a great intro to the signals that matter if you’re just learning how Local Search works.

Suds and Search 76 | Dave Snyder, CEO at CopyPress

August 19, 2021 Mark Bealin Digital Marketing, Local SEO, Search Engine Optimization, Suds and Search

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My guest on this episode of Suds & Search is Dave Snyder, CEO at CopyPress.

Dave is a veteran digital marketer with a wide breadth of knowledge about SEO, social media marketing, and content marketing.

Anyone who’s been in SEO for any length of time has run into a familiar struggle. Brands need a lot of content created in order to rank in Google or attract backlinks or generally succeed in SEO. The demands for more and more content are real.

At the same time, Google has become better and better at evaluating the quality of the content website publishers are making. With factors like E-A-T increasingly impacting search results, the demands for higher quality content have never been more difficult to navigate.

Digital marketing tips for 2021: Pubcon Florida

August 17, 2021 Greg Gifford Best Practices, Digital Marketing, Google My Business, Google Updates, Local Search Tuesdays, Local SEO, PPC Advertising, Reputation Management, Search Engine Optimization, Social Media Advertising

For this week’s video, I grabbed some of the speakers at Pubcon Florida a few weeks ago and had them share digital marketing tips. They shared some amazing tips, covering everything from content to link building to YouTube ads – check it out!

Suds and Search 75 | Colan Nielsen, VP of Local Search at Sterling Sky

August 12, 2021 Mark Bealin Google My Business, Local SEO, Search Engine Optimization, Suds and Search

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My guest on this episode of Suds & Search is Colan Nielsen, Vice President of Local Search at Sterling Sky.

Colan is considered one of the leading local SEO experts in the world. He is a Google My Business product expert, he’s on the faculty at Local U, and he’s a contributor to the Moz Local Search Ranking Factors Study.

Colan is an in-demand speaker and blogger on topics related to Local SEO. You may have read his work at Search Engine Land, Local U, Bright Local, and on the Sterling Sky company blog.

Greg’s Driving Sales webinar presentation on Automotive SEO

August 10, 2021 Greg Gifford Google My Business, Local Search Tuesdays, Local SEO, Reputation Management, Search Engine Optimization

In this week’s video, I share my full presentation from a Driving Sales webinar a few weeks ago. Learn up-to-date Local SEO tactics including website content, link building, reputation management, and Google My Business. Even if you’re not a car dealer, this presentation will help you get a handle on what you need to do to gain visibility in local Google searches.

Suds and Search 74 | Garrett French and James Wirth of Citation Labs

August 5, 2021 Mark Bealin Best Practices, Digital Marketing, Local SEO, Search Engine Optimization, Suds and Search

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My guests on this week’s episode of Suds & Search are Garrett French and James Wirth, respectively, the founder and Senior Director at Citation Labs.

For my entire SEO career, the most important ranking signal for SEOs to consider is how to generate links from third party websites. The quest for more links or higher quality links or new link building tactics are all topics that captivate the attention of SEOs on blogs, conference presentations, and podcasts.

How to check if you have duplicate content

August 3, 2021 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s episode, I share a simple method that you can use to check if your site has duplicate content. Far too often, website providers and marketing agencies re-use website content, and since Google rewards unique content with better visibility, duplicate content isn’t good for your site. Watch and learn how you can check your content yourself to see if it’s unique.