Welcome back to another episode of Local Search Tuesdays. Yesterday was the Fourth of July, so today, we’ve got a special episode for you…
Search Engine Optimization
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Our guest on this week’s episode of Suds & Search is Sophie Brannon, Head of SEO at Absolute Digital Media.
Sophie is one of the most exciting personalities in SEO right now. She was named the Rising Agency Star Of The Year in 2021 at the UK Agency Awards. She’s a frequent conference presenter, a frequent guest on podcasts and webinars, and she’s a must-follow on social media.
Most people do not realize that Google uses multiple algorithms to provide search results, so it is important to understand the difference between them when you are trying to optimize your site. If you want your site to be seen by potential and current customers, you need to optimize your website for the right algorithm. So how do you know which type of SEO to do to make your website more search engine friendly?
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Our guest on this week’s episode of Suds & Search is Shelly Fagin, Director of SEO at Credit Karma.
Shelly is one of our favorite conference presenters. A shortlist of the conferences she’s spoken at includes Pubcon, Digimarcon, Digital Summit, TechSEO Boost, and many other places.
Welcome back to another episode of Local Search Tuesdays. This week, we’re sharing the second half of Greg’s presentation from Digital Dealer in Tampa.
In case you missed last week’s episode, this is the second half of his epic 2-hour double-session on SEO at Digital Dealer. It’s about 45 minutes of content, so kick back and get comfortable…
Welcome back to another episode of Local Search Tuesdays. This week, we’re sharing Greg’s slides from last week’s Digital Dealer conference in Tampa, where he presented an epic 2 hour double-session on SEO. We’re sharing the first half of his presentation, and it’s about 45 minutes of content, so get ready for the firehose of awesomeness!
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Our guest on this week’s episode of Suds & Search is Stephan Spencer. Stephan is the type of person who makes us feel lazy. He’s an internationally recognized SEO expert, the host of two excellent podcasts, a serial entrepreneur, and a professional speaker.
He’s the author of three books: Social e-commerce, Google Power Search, and The Art of SEO which is now in its third edition.
Welcome back to another episode of Local Search Tuesdays. This week, we’re sharing Greg’s slides from the recent Kain Automotive conference in Lexington, Kentucky.
A few weeks back, Greg got to head back to Lexington for one of our favorite automotive events of the year – David Kain’s clients and friends workshop. It’s always a killer conference, but this time he really upped the bar. The first night, we got to tour the Castle and Key bourbon distillery, and the second afternoon we got to head out to the horse races.
But also, there were some amazing conference presentations, and as always, we wanted to share Greg’s here in this week’s video…
So here we go – it’s about half an hour, but it’s packed with a ton of awesome tips, so enjoy!
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Our guest on this episode of Suds & Search is John Doherty, Founder of Credo.
John spent the early part of his career as a digital marketer both in-house and agency side. He earned important job titles and gained recognition within the industry and then decided to go in a different direction entirely.
John started Credo in 2013. Credo matches agencies with qualified prospects from within Credo’s network. The value-proposition is very clear – Since they qualify the agencies they work with, Credo works as an ally to companies trying to find a new agency partner. From the agency’s point of view, they’ll have a reliable flow of new sales prospects each month. Smart.
As far as we know, Credo is the only SEO/PPC Agency Broker out there. We’re going to spend some of our conversation with John talking about how he even came up with the idea for Credo and how the business has grown over the years.
Because of the different roles he’s had, John is a great person to talk to about a range of things going on in the industry. We filmed this interview at a particularly crazy time for hiring. The demand for high quality digital marketers has never been more intense.
We’ll ask John about the market right now and how agencies can fill important roles.
Grab something cold to drink and join us for a conversation with John Doherty. We’ll have a wide ranging conversation about agency life, do a little cost-benefit analysis for SEO and PPC, and spend some time talking about a famous pet play date.
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Our guest on this weeks episode of Suds & Search is Kristian Bannister, Director of Product and Marketing at BrightLocal.
Kristian is a popular blogger, podcaster, and veteran digital marketer with over a decade of experience.
He is the host of the terribly impressive podcast, Adventures in Local Marketing, where he’s interviewed a who’s who of the top local SEOs in the world, covering a range of topics.
For those outside of Local SEO, it’s hard to overstate how important BrightLocal is for the Local SEO community. We can personally vouch for the effectiveness of their tool suite, which we’ve used at SearchLab for many years now.
What really separates BrightLocal is how much high-quality content they generate on their site. BrightLocal is constantly coming up with new webinars, compelling blogs posts, they’ve got a Learning Academy that is truly excellent, and the man at the center of building that community is Kristian Bannister.
Before we dive into local marketing, we’ll start our conversation by asking him a general marketing question, about a topic in which BrightLocal’s done an amazing job – how do you build a real, genuine community with your target audience?
It’s also gotta be extremely difficult to do marketing for a marketing SaaS company. We’ll dive into how Kristian approaches the works and what we can expect next from the team at BrightLocal.
Grab something cold to drink, and join us for a conversation with Kristian Bannister. We’ll talk about the BrightLocal tool suite, how SMBs can generate more (and better) reviews, and how Kristian is adjusting to Google My Business rebranding to Google Business Profile.