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Our guest on this week’s episode of Suds & Search is Shelly Fagin, Director of SEO at Credit Karma.

Shelly is one of our favorite conference presenters. A shortlist of the conferences she’s spoken at includes Pubcon, Digimarcon, Digital Summit, TechSEO Boost, and many other places.

She often appears on lists of the top SEOs in the world including Search Engine Journals list of the top SEO Experts.

In addition to her role at Credit Karma, Shelly is a brand ambassador for SEMrush. She frequently appears on webinars and educational material discussing the SEMrush platform.

Shelly has a wide breadth of expertise, but one of the things she’s known for is understanding the unique aspects of doing SEO on WordPress websites. We’re going to start our conversation talking about WordPress SEO for enterprise sized clients.

We’re also going to speak to her about the recent passing of Bill Slawski. We were huge fans of Bill’s, and his death is a major loss to the whole SEO community. Shelly talks about Bill’s generosity and how much he contributed to SEOs everywhere.

Grab something cold to drink and join us for a conversation with Shelly Fagin. We’ll talk about her transition from working in automotive to working in finance, we’ll talk about algorithm changes and how much less important they seem today versus 10 years ago, and we’ll spend a little time talking about AI generated content.

To learn more, or to connect with Shelly, you can find her on Twitter or LinkedIn.