In this week’s episode of Local Search Tuesdays, I share a simple math equation that helps to prove why Local SEO is necessary in any market. Most people know about SEO, but it’s not as easy to demonstrate why it’s vital to success.
We used jewelry shops as an example, but the math works for any vertical – simply change out “jewelers” for whatever you do and apply the same equation – you’ll see quickly that Local SEO is an absolute necessity for your business.
In this week’s video, we’re talking about pizza… A few simple searches for “pizza delivery” are a great way to demonstrate how Local SEO works. Check out the video and see how it all fits together!
This all started late at night on Monday October 21st. My daughter Annie was not quite four months old and I was on baby duty.
I was scrolling through Twitter, hoping that the baby was asleep for the night, when I saw a post from Britney Muller.
Founder and Managing Partner of SearchLab Chicago, Mark Bealin gave the following presentation at State of Search 2019 in Dallas Texas.
Click on the image below to view, print or download the “Local SEO Processes” presentation:
2019 was a big year for SEO.
Search engines have become smarter and smarter. 2019 saw numerous Google algorithm changes—from sweeping core updates that benefited expert, authoritative, and trustworthy content, to diversity updates that reduced the same domain appearing multiple times in the search results.
In late 2019, Google released BERT, or the search engine’s neural network-based mechanism for understanding the “nuance” and “context” of a user’s query. Now, Google can piece together context clues to generate results almost at the level of human speech. Big deal, right?
In May and June of 2019, SearchLab conducted a survey of our clients to find out how we could improve our monthly reporting.
We are grateful for the responses and excited about some changes that will be coming to future reports.
We Are Addressing Two Specific Areas
- The previous reports included many graphs and charts, which were hard for many of our clients to understand. There was not enough of a description of what we were measuring and how it benefits the client.For instance, one survey respondent said, “I really think a brief key that would identify what your acronyms mean [would be beneficial]. A clear statement at the start of each segment area explaining why it is important and exactly what it is measuring would be a huge help.”
- Clients expressed a desire for greater transparency in our reporting, including reports containing wording that explains specifically what was done in the prior month, how the campaign has improved and what challenges we are facing.
Mark was interviewed by Business Innovators Radio Network host Neil Howe about the Google Medic update and how it is related to the Expertise, Authority and Trust (EAT) ranking factors.
Welcome to the Trust Factor Radio, bringing you interviews and insights to unlock the power of the subconscious mind, to create authority, credibility, and trust, with your host, the Authority architect and bestselling author Neil Howe.
Did you know that searching on mobile phones now brings in 27.8 billion more queries per year to Google than more traditional desktop searches?
If you’ve been wondering why there’s so much buzz around ensuring your website is mobile-optimized, the mind-boggling stat above represents just one of many reasons. With more than 58 percent of Google searches now getting conducted on mobile phones, your company can’t stand to lose out on this traffic.
Clearly, mobile SEO represents the future of marketing and sales. That means mobile optimization should be the number one priority for your website and digital content.
Read on for your complete guide to mobile SEO best practices.
Are you interested in bringing more local customers through your doors?
If you operate or manage a brick-and-mortar company, you depend on local clients. Building your reputation via the right marketing techniques is also essential for local businesses.
As a small local business, it’s also important to implement local Search Engine Optimization (SEO). Local SEO is your secret to taking advantage of the 3.5 billion Google searches that occur every day.
If used wisely, a local SEO campaign can drive traffic to your website and other online platforms. It can also leverage your online and local reputation, drawing more community members to your doorstep.
The days of keyword stuffing a website are long gone.
Nowadays, SEO copywriting has become a focal point for trying to achieve success on the internet and making yourself more visible in organic search.
Marketers all over the world are still aiming to achieve the same thing, which is to create content that gets highly ranked on search engines.
No matter how many times the approach and methodologies in search engine optimization (SEO) change, the goal will always remain the same.
This industry is all about adjusting. If you don’t, you’ll get left behind by your competition.
If your website is struggling to improve its ranking in organic searches, here are 7 tips on how to how to write better content: