Search Engine Optimization

Digital Marketing Tips: Brighton SEO

April 19, 2022 Greg Gifford Best Practices, Digital Marketing, Google Updates, Local Search Tuesdays, Local SEO, Search Engine Optimization

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got more tips to share with you – this time, from speakers at Brighton SEO!

If you’ve been watching for a while, you’ve seen Greg’s speaker tips videos before. If this is your first time, he basically grabs speakers at conferences and has them share a quick tip, and then we compile all the tips into a video – so we end up with a video packed with awesome quick tips from experts at the conference.

This time will be really cool, since he was able to get tips from speakers who don’t make it over to the US as often – especially since COVID locked everything down. There’s some incredible stuff in the mix this time, so check it out!

Greg’s SEO Presentation from Brighton SEO

April 12, 2022 Greg Gifford Best Practices, Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO, Marketing Analytics, Search Engine Optimization

This week, I meant to share a recording of my Brighton SEO presentation last week – but I didn’t realize that we weren’t allowed to share recordings of the conference sessions for Brighton SEO yet…

So instead, I’m sharing the slides from my session, which are still valuable as a stand-alone. Check back in a few months and I’ll be sharing a recording of the presentation!

Greg’s SEO presentation from SMX

April 5, 2022 Greg Gifford Best Practices, Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization, Social Media Advertising

On this week’s episode of Local Search Tuesdays, I’ve got another awesome presentation to share with you. I was the closing keynote for SMX Munich, one of the biggest digital marketing conferences in Europe, and I’m sharing my entire presentation with you for this week’s episode. It’s about half an hour long, but it’s packed with awesome tips about taking a holistic approach to local digital marketing – check it out!

Suds and Search 105 | Gary May, Founder and President at IM@CS

March 24, 2022 Mark Bealin Digital Marketing, Google My Business, Google Updates, Reputation Management, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Gary May, Founder and President at IM@CS.

Gary is a veteran automotive digital marketer and one of the most popular conference presenters in the industry. Gary has presented at virtually every major automotive digital marketing conference including NADA, Innovative Dealer Summit, Driving Sales, and Digital Dealer.

Gary is a tough guy to put in a box. He’s not specifically only an SEO or only a PPC marketer. He’s got a lot of skills. He understands the pain points for auto dealers and is able to use his skills to help with whatever issue they are having.

One of the biggest issues that Gary has noticed is the inaccuracy of measuring the data that dealerships collect. Gary is on a quest to improve the ways dealerships measure their campaigns and increase ROI simply by measuring programs correctly.

This is a crazy couple of years for automotive digital marketers. First, we had the COVID pandemic and then a chip shortage lead to inventory shortages at dealerships all across the country. Gary is a perfect guest to talk to about all the craziness in automotive digital marketing.

Grab something cold to drink and join me for a conversation with Gary May. We’ll talk about holding a digital marketing vendor accountable, we’ll talk about how the chip shortage has changed the way auto dealerships are marketing themselves, and we’ll spend a little time talking about Gary’s experience as a competitive cyclist.

Digital Marketing Tips: NADA 2022

March 22, 2022 Greg Gifford Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO, PPC Advertising, Reputation Management, Search Engine Optimization

For this week’s episode, I grabbed some of the top experts at the NADA Convention in Las Vegas last week and had them share quick tips to help dealers be better in 2022. We got some amazing tips, covering everything from hiring to audience selection for PPC to link building – check it out!

Suds and Search 104 | Dave Spannhake and Dane Saville from Reunion Marketing

March 17, 2022 Mark Bealin Digital Marketing, Marketing Analytics, PPC Advertising, Reputation Management, Search Engine Optimization, Social Media Advertising, Suds and Search

Also available as a Podcast:

My guests on this week’s episode of Suds & Search are Dave Spannhake and Dane Saville from Reunion Marketing.

Reunion Marketing is an automotive digital marketing agency with specialists in SEO, PPC, and a suite of customized services for dealerships. Dave and Dane both worked together at a large dealer group. In 2015, Dave and Dane were part of a group that founded Reunion Marketing, which has grown steadily since its inception.

Greg’s SEO presentation from NADA 2022

March 15, 2022 Greg Gifford Google My Business, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Search Engine Optimization

Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing my entire presentation from last week’s National Automobile Dealers Association conference. This show’s a bit more strict on design, so I wasn’t able to do my standard movie backgrounds… So instead, I went with movie-themed Lego minifigures. It’s about 25 minutes long, so enjoy!

Want to download a copy of the slides? CLICK HERE

Suds and Search 103 | Claire Carlile, Local Search Expert at BrightLocal

March 10, 2022 Mark Bealin Google My Business, Google Updates, Local SEO, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Claire Carlile, Local Search Expert at BrightLocal and Independent Digital Marketing Consultant at Claire Carlile Marketing.

For years now, Claire has been one of the most popular Local SEO experts in the world. She’s presented at many SEO conferences including Local U, Whitespark Local Search Summit, Brighton SEO, and SMX London.

Her work for BrightLocal has been extraordinarily good. If you like this episode be sure to check out the BrightLocal Academy. You can take courses taught by Claire as well as other Local SEO experts like Amanda Jordan and Niki Mosier. They’re really well done and at least at the time this episode airs, it’s totally free.

Suds and Search 102 | Zeph Snapp, CEO and Founder of Altura Interactive

March 4, 2022 Mark Bealin Digital Marketing, Google Updates, Local SEO, PPC Advertising, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Zeph Snapp, CEO and Founder at Altura Interactive.

Zeph is a veteran digital marketer and an in-demand conference presenter. A few places you might’ve heard him speak include MozCon, Content Marketing World, and Pubcon.

He’s also an excellent writer. If you like this interview check out Zeph’s column at Search Engine Journal.

Altura offers a really interesting service. They provide Spanish digital marketing to international brands. Usually, these brands are growing from the United States into Latin America and need digital marketing expertise along the way.

I can tell you from experience that it’s hard enough to know SEO in one language. Zeph’s agency has a bigger burden. They have to be good at SEO, which is interesting enough, but they also have to overcome communication challenges with stakeholders speaking different languages, they have to be mindful of a zillion little regional language nuances when creating and optimizing content, and there are SEO implications with each decision that they make.

It’s a fascinating topic and Zeph is an entertaining and engaging guest to take us through it all.

Grab something cold to drink and join me for a conversation with Zeph Snapp. We’ll talk about how to avoid disaster when launching a website internationally, he’ll explain the difference between translation and transcreation, and we’ll spend a little time talking about MozCon shenanigans.

How to get help on the Google Business Profile Forum

March 1, 2022 Greg Gifford Google My Business, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Search Engine Optimization

In this week’s episode, I’m sharing an important tip that will help you get assistance with any problems or issues with your Google Business Profile. Support is notoriously slow (and sometimes not very helpful), so it’s much better to post on the Google Business Profile forum – but there’s a bug in the system that sometimes filters out posts. This week’s video explains how to be sure you’re sharing enough detail to get help without tripping the spam filter.