Search Engine Optimization

Suds & Search 28 | Heather Physioc, Group Connections Director at VMLY&R

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My guest today is Heather Physioc, the remarkably interesting Group Connections Director at VMLY&R. Heather is the leader of an award-winning 40-person Discoverability Group. If you don’t know what a discoverability group is, you’re not alone. I’m going to ask her about it early on in our discussion.

Heather is an in-demand speaker who’s presented at virtually every major conference in our industry. A shortlist of the places you might have heard her present includes MozCon, Brighton, SearchLove, and PubCon.


Suds & Search 25 | Mike King, Managing Director of iPullRank

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In 2011, I was a young SEO Director for a small agency. I read a blog post from a not very well known SEO with a memorable Twitter handle – ipullrank. After reading the post, I remember sending an email to our team that said something like, “You all need to read this immediately.” The author of that blog post was Michael King and I’ve remained a fan of his ever since.

Today, Mike is the Managing Director of iPullrank, the digital marketing agency he founded. Mike and his team work with some of the most iconic brands on the Fortune 500 list. He’s got a really interesting back story. I start our conversation talking about his journey from unappreciated contractor to agency owner.


Suds and Search 013 | Steven Hammer, Founder of RankHammer

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My guest today is Steve Hammer, President at RankHammer, a full-service digital marketing agency offering SEO, PPC and Analytics. Steve is a well known speaker who’s presented just about everywhere. You can usually catch him at Pubcon, SMX, Brighton SEO, State of Search and Heroconf. RankHammer has been recognized as the small agency of the year by US search awards.


Local SEO presentation from Pubcon Austin

In this week’s episode of Local Search Tuesdays, I share my entire presentation from Pubcon Austin last week. I hit a few quick tips on the basics of Local SEO, then move on to share advanced tactics to help with specific situations.

It’s a bit longer, since we’re sharing the entire 20 minute session, but it’s packed with actionable tips – so kick back and give it a watch!


Prove you need SEO with simple math

In this week’s episode of Local Search Tuesdays, I share a simple math equation that helps to prove why Local SEO is necessary in any market. Most people know about SEO, but it’s not as easy to demonstrate why it’s vital to success.

We used jewelry shops as an example, but the math works for any vertical – simply change out “jewelers” for whatever you do and apply the same equation – you’ll see quickly that Local SEO is an absolute necessity for your business.


Local SEO Processes

Founder and Managing Partner of SearchLab Chicago, Mark Bealin gave the following presentation at State of Search 2019 in Dallas Texas.

Click on the image below to view, print or download the “Local SEO Processes” presentation:


Top 10 SEO Trends For Google in 2020

2019 was a big year for SEO.

Search engines have become smarter and smarter. 2019 saw numerous Google algorithm changes—from sweeping core updates that benefited expert, authoritative, and trustworthy content, to diversity updates that reduced the same domain appearing multiple times in the search results.

Even more? 

In late 2019, Google released BERT, or the search engine’s neural network-based mechanism for understanding the “nuance” and “context” of a user’s query. Now, Google can piece together context clues to generate results almost at the level of human speech. Big deal, right?