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My guest on this week’s episode of Suds & Search is Garrett Sussman, Demand Generation Manager at iPullRank.

Garrett is an industry veteran with over 10 years of experience. He’s a popular podcaster, blogger, and must-follow on social media.

Garrett made news earlier this summer when he announced he’d be joining Mike King’s already impressive team over at iPullRank. I’m going to ask Garrett how he’s settling into the new role and when we might see him behind the mic again.

Prior to joining iPullRank, Garrett had an impressive run working in key roles at companies such 99Designs, Traject, and the popular local SEO Tool. We’re at an interesting moment for tools in SEO. Moz was recently acquired. SEMrush went public. I’m going to start my conversation with Garrett by chatting about the big announcements from earlier this year.

Most people in digital marketing like to carve out a niche and become the top person in whatever that is. What I really like about Garrett is that it’s hard to pigeonhole him into just one thing. He’s got a wide breadth of knowledge about a lot of topics in digital marketing. That made for a more fun and wide-ranging discussion.

Grab something cold to drink and join me for a conversation with Garrett Sussman. We’ll talk about SEO super teams, how to properly market a software product, and what’s next for him and the team at iPullRank.