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My guest on this week’s episode of Suds & Search is Amanda Milligan, Head of Marketing at Stacker.

Amanda is an in-demand conference speaker, blogger, and must follow on social media. Amanda is sought after for her expertise in content marketing and link building. You might’ve heard Amanda present at Mozcon, BrightonSEO, State of Search, and Pubcon. She is also has a great blogger who you can read all over the place. She’s written for Techcrunch, Search Engine Journal, SEMrush, and Moz.

During our conversation, I wanted to ask Amanda about her presentation at this year’s Mozcon. She gave a truly excellent talk about link gap analysis.

What tools are needed to do a link gap analysis? How do you appeal to link prospects? What’s the role of content creators?

I’m going to ask Amanda all these questions and more during our conversation.

She also recently started a new gig at Stacker. I’m going to ask her how things are going early on.

Grab something cold to drink and join me for a conversation with Amanda Milligan. We’ll talk about where most content marketing campaigns die, what SEOs mean when they say “link-worthy content,” and we’ll chat a little bit about why doing link gap analysis is worth the effort.