In this week’s video, I share a simple concept to hold in your head that will help you better understand the importance of website content for SEO. At a basic level, your content needs to match the search query you’re trying to rank for – watch the video to learn how everything works.

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In this week’s episode, I’m sharing a recording of my entire presentation from last week’s Internet Sales 20 Group conference in Philadelphia. It was our first conference of 2022, and the slides are packed with actionable tips to help you gain more visibility in local searches. This episode is longer than normal – about 37 minutes – but it’s definitely a don’t-miss episode!

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In this week’s episode, I share the details about the new version of the GMB Spy plugin for Chrome. The new version updates how categories are displayed and even shows the categories for multiple competitors – check out the video for all the details.

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The results of the 2021 Local Search Ranking Factors study have finally been released! Each year, the top 40-ish experts world-wide participate in the in-depth study, which aggregates the answers to give us all a better understanding of which signals matter the most for Local SEO. Check out the video for the updated info and a few high level insights…

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In this week’s episode, I share the details about our new SEO scoring matrix, which allows us to score any site on basic SEO principles. Check your own work, use it as a guide for what to do, or use it to hold your vendor partner accountable! If you’d like to get your site scored, shoot an email to [email protected] and I’ll knock it out for you!

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Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Sean V. Bradley, President of Dealer Synergy.

Sean is one of the most popular and sought-after names in the automotive industry. He is an in-demand conference presenter and a frequent keynote speaker. He’s presented at nearly every major automotive conference including NADA, Internet Battle Plan, NAMAD, and Digital Dealer.

Sean and his company have won numerous awards including the Platinum Dealers Choice Award for BEST Internet Sales Training Company in The United States.

Sean’s backstory is fascinating. Sean grew up in poverty and a world of violence.

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In this week’s video, I’m sharing my popular presentation on Local SEO from the Driving Sales Executive Summit in Las Vegas last month. Learn why SEO is your highest priority in the upcoming year and exactly how to optimize site content, links, reviews, and Google My Business (now called Google Business Profiles).

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Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing some shocking breaking news: Google My Business is no more!

Ok, yeah, that intro was a little click-baity. Google My Business isn’t really gone, it’s just rebranded… again. GMB has been rebranded, and now it’s called “Google Plus Local Places for My Business Profiles on Google Maps by Google”

OK, just kidding…

Seems like every few years, Google decides to change the name of the local listings product. Considering the fact that there are still tons of people who call it Google Places, I’m sure this new name change is going to take a while to catch on.

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In this week’s video, I share the first half of my double-session presentation on Local SEO from Digital Dealer in Las Vegas. Learn what’s changed in the last year, which signals influence your visibility in local searches, and how to optimize those signals.

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In this week’s episode, I share examples of the various locations where Google’s local algorithm displays localized search results. If you have a better understanding of how the local algorithm works, you’re able to better optimize your website and win more local customers.

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