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My guest on this week’s episode of Suds & Search is Eli Schwartz. Eli is a growth advisor to some of the biggest brands in the world and the author of the fantastic new book Product-Led SEO.

Eli led the SEO team at Survey Monkey building organic search from nearly zero to one of the largest growth drivers at the company. Eli has also provided SEO consulting to large brands such as WordPress, Shutterstock, BlueNile, Quora, Zendesk, and many others.

He is an in-demand speaker presenting all over the world at conferences like Pubcon, SMX, and Content Marketing World. He’s also acted as a judge at numerous industry awards shows including the US Search Awards, UK Search Awards, and the US Interactive Marketing Awards.

Writing a book about SEO is famously difficult. The industry changes so fast that by the time the book comes out we’re liable to have several new three letter acronyms to learn.

Product Led SEO is perhaps the best book I’ve ever read on SEO. Eli does an amazing job giving the reader real-world advice borne out of more than a decade of working on some of the most complex SEO problems imaginable. It’s a glimpse into how one of the brightest minds in SEO actually performs the work.

I’m going to start our conversation by talking all about Product Led SEO. We’ll discuss how product-led SEO is different from more traditional approaches to SEO and how he thinks about compound growth in relation to SEO.

Eli is also an expert in international SEO. We’ll spend some time chatting with him about the intricacies of running an international SEO campaign for a massive brand.

Grab something cold to drink and join me for a conversation with Eli Schwartz. We’ll talk about why SEO is a job for humans, how to do keyword research for an international brand, and we’ll spend a little time talking about his experience living overseas.