Also available as a Podcast:

My guest on this episode of Suds & Search is Dave Snyder, CEO at CopyPress.

Dave is a veteran digital marketer with a wide breadth of knowledge about SEO, social media marketing, and content marketing.

Anyone who’s been in SEO for any length of time has run into a familiar struggle. Brands need a lot of content created in order to rank in Google or attract backlinks or generally succeed in SEO. The demands for more and more content are real.

At the same time, Google has become better and better at evaluating the quality of the content website publishers are making. With factors like E-A-T increasingly impacting search results, the demands for higher quality content have never been more difficult to navigate.

Dave’s agency CopyPress has become the go-to source for brands looking to scale their content. CopyPress’ talented team of writers and editors works with agencies like SearchLab as well as marketing departments at some of the most iconic companies on the Fortune 500 list.

One challenging thing about copywriting is that it’s intrinsically a human-based activity. There’s no automating it. Eventually a human being has to look at a white piece of paper. Dave is the perfect guest to break down how to run a large scale content operation that produces great content at scale.

Grab something cold to drink and join me for a conversation with Dave Snyder. We’ll talk about how to hire good copywriters, a topic he calls infobesity, and I had to ask him about the world famous Bern’s Steak House in his hometown of Tampa, Florida.