SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Power Up Your Social With Metrics That Matter

power up your social metrics @ SearchLab 1801 W. Belle Plaine Ave. Chicago, IL 60613

​This event has ended. To stay up to date on events at SearchLab visit our events page.

Likes, follows, shares, pageviews–what do they all mean? Unless you’re looking at the right social stats and using them wisely, they don’t mean much.

Used wisely, your social media metrics become powerful tools that boost your bottom line & save you time. If you don’t dig deeper and leverage those numbers, you’re leaving money on the table.


Building It To Scale: Growing a SMB At Every Level – Business Minute Clinic #04 [EVENT]

Creating a scalable business is much more than just getting it off the ground.

No matter where your entrepreneurial journey began, there are some fundamental pieces that can be the determinate between having a thriving business, or a very expensive and low paying job.

So often business owners begin their journey with powerful visions for how to apply their skill, trade or product to a growing market and are so quickly overwhelmed with the deadly three:


Optimizing Your Website For Mobile Devices: A Complete Guide

Did you know that searching on mobile phones now brings in 27.8 billion more queries per year to Google than more traditional desktop searches?

If you’ve been wondering why there’s so much buzz around ensuring your website is mobile-optimized, the mind-boggling stat above represents just one of many reasons. With more than 58 percent of Google searches now getting conducted on mobile phones, your company can’t stand to lose out on this traffic.

Clearly, mobile SEO represents the future of marketing and sales. That means mobile optimization should be the number one priority for your website and digital content.

Read on for your complete guide to mobile SEO best practices.


What is Pay Per Click? Your Guide to PPC Marketing

Are you curious about why marketers can’t stop talking about the effectiveness of pay per click advertising?

It’s estimated that pay per click ads are going to bring in over $97 million in revenue for businesses that invest in it this year, and that number is only expected to grow as time goes on.

Despite its importance, there are still plenty of professionals asking themselves ‘what is pay per click?’ and wondering if it’s worth using it.

If you’re looking for pay per click strategies that make sense and a good rundown of why people love pay per click marketing, you’ve come to the right place.


From First Glance to Closed Sale – Business MinuteClinic #03 [EVENT]


Creating ROI in your Digital Marketing process is more than just getting the clicks.

This complicated equation needs to add the right amounts of SEO, Customer Experience, Brand Congruity and Sales Process.

Sound overwhelming? It can be, especially if you don’t have a strictly ‘click to buy’ product or service.Join 4 industry leaders as they shed light on how these critical components of your marketing/sales process impact your revenue and how you can maximize their impact for more sales!


A Complete Guide to Local SEO to Boost Your Business’ Success

Are you interested in bringing more local customers through your doors?

If you operate or manage a brick-and-mortar company, you depend on local clients. Building your reputation via the right marketing techniques is also essential for local businesses.

As a small local business, it’s also important to implement local Search Engine Optimization (SEO). Local SEO is your secret to taking advantage of the 3.5 billion Google searches that occur every day.

If used wisely, a local SEO campaign can drive traffic to your website and other online platforms. It can also leverage your online and local reputation, drawing more community members to your doorstep.


Is Your Social Media Making You Sick? Business MinuteClinic #02 [EVENT]

Social Media Sickness Got You Down?

With the breakneck speed of changes in algorithms, social media news and how it impacts the business world how does anyone have enough energy to keep up? Because Social Media, SEO, Paid Searches and Content all rely on each other having a clear view of the ever-changing scene is critical. This will be a panel discussion with plenty of time for Q&A so that you can get what YOUR business needs!


7 Tips on How to Write Better Content

The days of keyword stuffing a website are long gone.

Nowadays, SEO copywriting has become a focal point for trying to achieve success on the internet and making yourself more visible in organic search.

Marketers all over the world are still aiming to achieve the same thing, which is to create content that gets highly ranked on search engines.

No matter how many times the approach and methodologies in search engine optimization (SEO) change, the goal will always remain the same.

This industry is all about adjusting. If you don’t, you’ll get left behind by your competition.

If your website is struggling to improve its ranking in organic searches, here are 7 tips on how to how to write better content:


4 Ways Marketing Teams Can Build Trust With Clients

Building trust in marketing – and business in general – takes time and a lot of hard work, but is entirely doable if you and your team work on your most important core competencies: service, consistency and transparency.

Marketing teams with great customer relationships are the most successful when they’re able to grow their businesses the right way, without freebies or special treatment.

No matter how good you are at what you do, in order for your business to be truly successful, you have to have one thing: trust.

Trust will make the difference between having customers or clients for life and keeping your business from going under.

Here are 4 ways marking teams can build trust with clients: