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Advertise your cars on Bing

Digital Marketing April 13, 2021

In this week’s video, I talk about the new Automotive Ads from Bing. They’re a completely new ad type that allows dealers to advertise specific vehicles in Bing search results. Don’t think Bing is important enough? Watch the video to find out why the Bing Ad Network is much larger than you think… VIDEO TRANSCRIPT […]

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Suds and Search 57 | Mat Siltala, founder of Avalaunch Media

Digital Marketing April 8, 2021

Also available as a Podcast: My guest on this episode of Suds and Search is Mat Sitala, founder of Avalaunch Media, Co-Founder of The Business of Digital Podcast, and the man behind one of the most famous beards in all of digital marketing. Digital.com recently named Avalaunch agency of the year for 2020. Avalaunch was […]

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Google is testing 2-pack results on mobile

Digital Marketing April 6, 2021

In this week’s video, I share the details about Google’s widespread test that’s showing 2-packs in mobile search results (instead of the 3-pack we’ve had for 6+ years). Google runs tests constantly, so we’re not sure this will be a permanent change, but it’s showing up in most locations, so who knows? Watch the video […]

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Bing introduces new automotive ads

PPC Advertising April 1, 2021

Show the car – that’s the one rule of every car ad that you’ve ever seen on TV or in print. Whether that ad is from the giant OEM, the franchise dealership, or the independent shop down the street, none of your customers are ever going to buy their next car sight-unseen. While the cardinal […]

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Suds and Search 56 | Paula Keller French, Director of Sales and Marketing at Search Influence

Digital Marketing April 1, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Paula Keller French, Director of Sales and Marketing at Search Influence, a digital marketing agency located in New Orleans. Paula started at Search Influence in 2009 on the then-9 person team. Today, the team at Search Influence has grown considerably […]

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Learn everything you need to know about SEO in less than 2 minutes

Digital Marketing March 30, 2021

In this week’s video, I share everything you need to know about SEO in less than 2 minutes! There’s no trick – yes, there’s a ton to learn… but if you watch, you’ll see how I’m not lying, and can actually tell you everything you need to know in less than two minutes! VIDEO TRANSCRIPT […]

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Suds and Search 55 | Joe Laratro, Owner and President of Tandem Buzz

Digital Marketing March 25, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Joe Laratro, President at Tandem Buzz, a boutique digital marketing agency based in Hollywood, Florida that specializes in SEO and PPC. Joe’s agency recently celebrated their 15th anniversary. Tandem Buzz has received several accolades including winning the US Search Award […]

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Local SEO strategies: Use City Pages to expand your reach

Local Search Tuesdays March 23, 2021

In this week’s video, I talk about the tactic of using city pages to expand your reach and gain visibility in other cities where you don’t have a physical location. Building off of last week’s video about Local Content Silos, city pages can be incredibly successful in more rural markets or bigger markets with less […]

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9 Online Marketing Strategies You Need Right Now

9 Online Marketing Strategies You Can Use Right Now To Get Your Business Found In More Searches

Digital Marketing March 22, 2021

Online marketing is constantly changing, and things won’t slow down in 2021. As you plan for a new year, it’s necessary to know what works and what doesn’t. While some strategies are essentially timeless, some current trends are important to understand and implement right now. The following is a guide to help you develop a […]

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Suds and Search 54 | Barry Adams, Founder of Polemic Digital

Digital Marketing March 18, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Barry Adams, owner of Polemic Digital, a specialized SEO Consultancy based in Northern Ireland. Barry is an in-demand conference presenter and frequent trainer on topics related to Technical SEO. A few places you might’ve heard Barry present include Brighton SEO, […]

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Local SEO Strategies: Local Content Silos

Digital Marketing March 16, 2021

In this week’s video, I share an advanced Local SEO strategy called “Local Content Silos” that will help you gain visibility in nearby cities. If you want to show up somewhere and you don’t have a location there, this strategy will help you out-SEO your competitors and gain additional visibility outside your area. It won’t […]

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Suds and Search 53 | Joy Hawkins, Owner of Sterling Sky, LocalU, and the Local Search Forum

Google My Business March 11, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Joy Hawkins. Joy is the Owner and Founder of Sterling Sky. She is one of, if not the, most recognizable Local SEO personalities in the world. It’s hard for me to think of anything in Local SEO that Joy isn’t […]

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