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My guest on this episode of Suds & Search is Barry Adams, owner of Polemic Digital, a specialized SEO Consultancy based in Northern Ireland.

Barry is an in-demand conference presenter and frequent trainer on topics related to Technical SEO. A few places you might’ve heard Barry present include Brighton SEO, Ungagged, SMX Munich, SMX Paris, Pubcon, Chiang Mai SEO, and many other places.

His consulting business has worked with some of the world’s largest brands. Polemic Digital has won several awards including the UK Search Awards, DANI Awards, and the coveted Global Business Insight Award.

Barry has been optimizing websites since 1998. Over the course of his career, Barry’s technical SEO audits have become the stuff of legend. I’m going to spend a lot of our conversation asking about a range of topics related to technical SEO and best practices for auditing a website.

I really like his speaking style. He pulls no punches especially on topics that irritate him. He’s never more engaging than when he’s deep into a righteous profanity-laced rant.

Recently, Barry has started a newsletter called SEO for Google News. The newsletter focuses on the unique SEO needs of Publishers. He’s amassed an impressive subscriber list in a short period of time.

Grab something cold to drink and join me for a conversation with Barry Adams. We’ll talk about the limitations of relying on SEO tools to perform an audit, how to appeal to the different audiences receiving an audit, and we’ll talk a little bit about his vulgarity competition with Greg Gifford.