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Suds and Search 72 | John Lee, Head of Evangelism at Microsoft Advertising

Digital Marketing July 22, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is John Lee, Head of Evangelism at Microsoft Advertising. John is an in-demand speaker, blogger, and content creator on topics related to paid search and paid social. A shortlist of the places you might have heard John present includes Heroconf, State […]

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Busting 5 common Local SEO myths

Google My Business July 20, 2021

In this week’s video, I channel my inner Adam and Jamie and do a bit of Local SEO mythbusting. There’s a lot of content out there about Local SEO, and unfortunately, some myths just won’t die – so I share five of the most common Local SEO myths and bust them, so you can be […]

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Suds and Search 71 | Purna Virji, Senior Content Marketing Evangelist for LinkedIn

Best Practices July 15, 2021

Also available as a Podcast: My guest on this week’s episode of Suds and Search is Purna Virji, Senior Content Marketing Evangelist for LinkedIn. Purna is one of the most popular and recognizable personalities in paid media. In 2019, Purna was awarded the U.S. Search Personality of the year. She is a mainstay on PPCHero’s […]

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Link from most credible to almost visible pages for SEO wins

Local Search Tuesdays July 13, 2021

In this week’s video, I share an advanced internal linking strategy that helps funnel authority to deeper pages on your site that are “almost visible” in search results. Many times, with a few strategically placed internal links, you can bump a page on your site to the first page of search results – watch the […]

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Suds and Search 70 | Martha van Berkel, CEO of Schema App

Suds and Search July 8, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Martha van Berkel, CEO of Schema App. Schema markup was developed in 2011 as a collaboration between the world’s leading search engines. Since that time, the general interest and application of Schema among SEOs has skyrocketed. Martha has become […]

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How to optimize your internal links

Local Search Tuesdays July 6, 2021

In this week’s video, I talk about one of the most often-overlooked elements of SEO – optimizing internal links. The way that you link to pages in your own site shows Google which pages you think are the most important, and most sites have an incredibly messy internal link structure. Watch this week’s episode to […]

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Suds and Search 69 | Greg Gifford, Vice President of Search at SearchLab

Best Practices July 1, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is my friend and colleague Greg Gifford, Vice President of Search at SearchLab. Greg is a veteran digital marketer and one of the most recognizable speakers in the industry. It’s hard to think of a conference he hasn’t spoken at. […]

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Marketing tips from Digital Dealer Tampa

Best Practices June 29, 2021

I was in Tampa for Digital Dealer a few weeks ago, so I collected quick marketing tips from some of the speakers and experts at the show. While it was an automotive conference, these marketing tips will help any business out there – watch and learn how to be better! VIDEO TRANSCRIPT Welcome back to […]

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Suds and Search 68 | Dr. Pete Meyers, Marketing Scientist at Moz

Digital Marketing June 24, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Dr. Pete Meyers, Marketing Scientist at Moz. Dr. Pete is a legend in the SEO community. He is the creator of Mozcast, which operates like a weather report for detecting when Google has made an update to their algorithm. […]

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How to check competitors’ GMB categories with GMB Spy

Google My Business June 22, 2021

In this week’s video, I share an easier method for checking competitors’ Google My Business categories with the awesome GMB Spy Chrome extension. I was at Digital Dealer in Tampa a few weeks ago, and grabbed the creator of GMB Spy, George Nenni, for a quick chat about the extension and how to use it. […]

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Suds and Search 67 | Brett Tabke, Founder and CEO of Pubcon

Digital Marketing June 17, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Brett Tabke, the Founder and CEO of Pubcon, one of the most important conference series in search marketing. Brett has been involved in the computer and technology industry for over 30 years. He started a software company for commodore […]

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Greg’s SEO presentation from Digital Dealer – Part 2

Google My Business June 15, 2021

In this week’s video, I’m sharing the second half of my epic two hour SEO presentation from Digital Dealer in Tampa. Learn how COIVD has affected buyer behavior, how Google’s algorithm works, what’s going on with the upcoming Page Experience update, and how to optimize your website for better local visibility.

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