+1 (312) 256-1574

Online review responses and HIPAA compliance

Best Practices May 5, 2021

The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is a federal law that prohibits the disclosure of protected health information (PHI) without patient consent. PHI is defined as “health information that can be used to identify an individual” and includes data related to a patient’s medical or physical condition, and identity. HIPAA extends […]

Read More

Why rank tracking isn’t a good SEO success metric

Best Practices May 4, 2021

In this week’s episode, I share some insight into rank tracking in SEO – and why it’s a horrible way to judge SEO success. You don’t hire someone to do SEO to get you to rank, you hire someone to get you more traffic and leads. It’s all about growing your bottom line, and rank […]

Read More

Suds and Search 60 | Eric Enge, Principal at Perficient

Digital Marketing April 29, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Eric Enge, Principal at Perficient. Eric is one of the most recognizable faces in digital marketing. He is a frequent keynote speaker, a prolific writer, blogger, researcher, teacher, and entrepreneur. Eric has won numerous awards. In 2018, he was […]

Read More

What do Google My Business impressions really mean?

Digital Marketing April 27, 2021

In this week’s video, I share some easy-to-understand examples that help clear up the confusion around Google My Business impressions. Learn what the different impression types actually mean and when they’ll be counted – watch the video for all the details! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, I’m […]

Read More

How much does Google Ads cost? [2021 Data]

Digital Marketing April 26, 2021

Search Engine Marketing is essential to every businesses’ success online. For those looking to get quality traffic to their site quickly, Google Ads is an attractive option for many. With Google Ads, you’ve a lot of options to control how much you pay per each click, what traffic you buy, and how much your Google […]

Read More

Suds and Search 59 | Christi Olson, Global Media SEM Team Lead at Microsoft

Digital Marketing April 22, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Christi Olson, Microsoft’s Global Media SEM Team Lead. Christi is one of the most popular and well-known PPC keynote speakers in the industry. You may have heard Christi present at UnGagged, Content Marketing World, HeroConf, all the different SMX events, […]

Read More

Details about Google’s Page Experience update

Digital Marketing April 20, 2021

In this week’s video, I share the important details about Google’s upcoming Page Experience update. Learn how the Core Web Vitals and other usability signals are being incorporated into the ranking algorithm, and what that means for your website. IMPORTANT NOTE: Yesterday Google announced that the update has been delayed until June, but we already […]

Read More

Suds and Search 58 | Mark Traphagen, VP of Product Marketing & Training at seoClarity

Digital Marketing April 15, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Mark Traphagen, Vice President of Product Marketing & Training at seoClarity. Mark is an indispensable member of the SEO community. He is ubiquitous on the conference circuit, a prolific blogger, vlogger, educator, and thought-leader. A very short list of […]

Read More

Advertise your cars on Bing

Digital Marketing April 13, 2021

In this week’s video, I talk about the new Automotive Ads from Bing. They’re a completely new ad type that allows dealers to advertise specific vehicles in Bing search results. Don’t think Bing is important enough? Watch the video to find out why the Bing Ad Network is much larger than you think… VIDEO TRANSCRIPT […]

Read More

Suds and Search 57 | Mat Siltala, founder of Avalaunch Media

Digital Marketing April 8, 2021

Also available as a Podcast: My guest on this episode of Suds and Search is Mat Sitala, founder of Avalaunch Media, Co-Founder of The Business of Digital Podcast, and the man behind one of the most famous beards in all of digital marketing. Digital.com recently named Avalaunch agency of the year for 2020. Avalaunch was […]

Read More

Google is testing 2-pack results on mobile

Digital Marketing April 6, 2021

In this week’s video, I share the details about Google’s widespread test that’s showing 2-packs in mobile search results (instead of the 3-pack we’ve had for 6+ years). Google runs tests constantly, so we’re not sure this will be a permanent change, but it’s showing up in most locations, so who knows? Watch the video […]

Read More

Bing introduces new automotive ads

PPC Advertising April 1, 2021

Show the car – that’s the one rule of every car ad that you’ve ever seen on TV or in print. Whether that ad is from the giant OEM, the franchise dealership, or the independent shop down the street, none of your customers are ever going to buy their next car sight-unseen. While the cardinal […]

Read More

Ready to Grow
Your Local Business?

Local customers are searching for your services right now. We help businesses show up first through proven local marketing strategies. Our team creates customized plans that fit your budget and goals. We start with a comprehensive analysis

Schedule a Strategy Callicon