In this week’s episode, I’m continuing my series on Local SEO signals and I talk all about local links. Inbound links are the most weighted element in Google’s local algorithm, so I explain how they work and share a few ideas for acquiring valuable local links. Watch and learn how to get more local links!
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Knowledge bombs to help you learn more about Local SEO and PPC
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My guest today is Casie Gillette, Senior Director of Digital Marketing at KoMarketing. Casie has been a sought after speaker, writer, and contributor in SEO for many years.
She’s presented at the top conferences in the industry including Mozcon, Pubcon, SMX, and SearchLove London.
I really love her writing. She is a VIP contributor at Search Engine Journal and regularly writes for KoMarketing’s company blog.
One of my favorite things Casie talks about is a challenge asking digital marketers to grow up a little bit. As Google has gotten more sophisticated, the tactics that used to work when Casie and I started in SEO aren’t effective. We start our conversation talking about some of the most cringe-worthy epic fails she has seen in content marketing.
We also talk about some brands that are doing things right – make sure to listen to how Wegman’s, a supermarket chain in New York, earns customer loyalty and lines around the block by making memorable content.
Casie is also a really enjoyable person to have a beer with. She was kind enough to let us interrupt her move to drink German beers and talk about what the top content marketers in the world are doing differently, the ways Google rewards great customer experience, and why you absolutely have to take a duck boat tour the next time you’re in Boston.
In this week’s episode, I’m continuing my series on Local SEO signals. I share the important elements that should be optimized on every page of your site and talk about the tactic of geo-optimization. Watch and learn how to optimize your site!
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My guest today is Upasna Gautam, Product Manager at CNN. Upasna is a leading expert on publisher SEO. Publisher SEO is a really interesting niche that focuses on publisher sites, which produce a mind-boggling amount of content. Imagine being responsible for ranking hundreds of thousands if not millions of existing pages in Google while creating workflows so that a breaking news network like CNN could add thousands of pages every day that are also optimized for Search Engines. That is the very challenging work publisher SEOs do every day.
In this week’s episode, the first in a mini series about signals that influence Local SEO, I talk about local content. Most sites have boring, generic content – learn how awesome, localized content will help you stand out and attract more customers.
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Often adorned in his signature fedora, Cyrus Shepard is one of the most recognizable faces in the SEO industry.
Cyrus joined me for some day drinking on Suds & Search earlier this summer to talk about a bunch of topics in SEO.
He is an SEO consultant at Moz and the owner of Zyppy, an SEO agency he founded in 2018. Cyrus formerly served as lead SEO at Moz and remains extremely active at Moz to this day. He frequently appears on Whiteboard Fridays and continues to publish blogs on the Moz site.
In this week’s episode, I answer the question “What is Local SEO?” for all of you out there who are still new to the local marketing game. I realized I’ve been talking about it, but not really explaining what it is at a basic level – so check out this week’s video to find out! I also share a quick test that’s simple to run yourself that will show you if you need Local SEO.
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My guest today is Heather Physioc, the remarkably interesting Group Connections Director at VMLY&R. Heather is the leader of an award-winning 40-person Discoverability Group. If you don’t know what a discoverability group is, you’re not alone. I’m going to ask her about it early on in our discussion.
Heather is an in-demand speaker who’s presented at virtually every major conference in our industry. A shortlist of the places you might have heard her present includes MozCon, Brighton, SearchLove, and PubCon.
In this week’s episode, I share the secret to recovering all those awesome reviews that are hidden in your Yelp profile. Yelp only counts reviews from what it considers to be “regular Yelp users” – so I share a tip that will help you get those reviews to show up and count towards your score!
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My guest today is Ashley Segura, CoFounder of TopHatContent. Ashley is one of the world’s leading presenters on topics related to social media and content marketing.
She has presented all over the world including at Pubcon, SMX, Content Marketing World, State of Search, and many, many other places. She is a regular contributor at Search Engine Journal and a fixture on many SEMrush webinars and training videos.
Ashley is a true marketer. How do I know? When she got married, Ashley and her husband decided to get an RV and travel around the country. What’s interesting about that story is she started a branding experiment on social media known as Nomad Newlyweds, developed strategies and hash tagging tests to build an audience for their experience.
Top Hat Rank, where she works was recently nominated for a U.S. Search Award and they are doing a ton of interesting things. I’m going to ask Ashley about two new-ish ventures, TopHatSocial and TopHatContent.
Grab a beer and join Ashley Segura and me for a conversation about how to perform a proper social media audit, how to measure ROI from content marketing, and PubCon scavenger hunts.