SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Using UTM tracking in Google My Business

In this week’s episode of Local Search Tuesdays, I share a tip for using UTM tracking on your website link in Google My Business. Lots of mobile search traffic gets attributed as “direct” traffic in Google Analytics, so using UTM tracking on your website link forces Analytics to report the traffic correctly. You’ll also be able to track true organic clicks separately from clicks to your GMB profile, clicks on the map pack, and clicks on Google Maps.

Suds and Search 007 | Dan Golden of Be Found Online at Burning Bush Brewery

Also available as a Podcast:


Dan Golden is the Chief Search Artist at BFO, headquartered in Lakeview. Dan and his co-founder Steve Krull have built BFO into one of Chicago’s top digital marketing agencies. They’ve won a bunch of awards for their work with enterprise-level clients doing everything from digital strategy, SEO, Paid media, Analytics and content. BFO was on the INC 5000 list for six consecutive years. They have locations in Chicago, London and Singapore.