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My guest on this week’s episode of Suds & Search is Andrew Optimisey, SEO Consultant and Founder of Optimisey, an SEO Consultancy located in Cambridge. Andrew is a digital marketing veteran with almost two decades of experience. He is the host of a series of popular free meet-ups.

Andrew is also a popular podcast guest, a webinar host, and a must-follow on social media. He appears on many “best-of” lists including Search Engine Journal’s list of the Top SEO Experts You Should be Following.

One of my favorite ways to learn SEO or digital marketing generally is to attend local meet-ups. Meet-ups are also a great way to make friends and have fun.

Andrew has done an amazing job building out a community in Cambridge and his reputation for hosting top flight meet-ups is recognized all over the SEO world.

We filmed this episode almost two years into the COVID pandemic and the state of local meet-ups is in flux. I wanted to chat with Andrew about what the future holds for his meet-ups and why the format works so well.

Andrew also detests spammy or snake oil SEO practitioners. I’m going to chat with him about how pervasive the issue is and what to be on the lookout for.

Grab something cold to drink and join me for a conversation with Andrew Optimisey. We’ll chat about why he’s invested so much time and energy into free SEO meet-ups, we’ll talk about some red flags to avoid before working with an SEO consultant or agency, and I’ll spend a little time chatting with him about whether or not Google has a responsibility to identify bad actors.