Digital Marketing Archives - Page 15 of 25

Suds and Search 99 | Ryan Jones, Vice President of SEO at Razorfish

February 10, 2022

Digital Marketing, Google Updates, Marketing Analytics, Search Engine Optimization, Suds and Search

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Ryan Jones, Vice President of SEO at Razorfish. Ryan is a computer programmer turned digital marketer. In his role at Razorfish, Ryan oversees an international SEO team running campaigns for some of the largest brands in the world. He

Suds and Search 98 | Michelle Robbins, Senior Director of Data and Analytics for Clearlink

February 3, 2022

Mark Bealin

Best Practices, Digital Marketing, Google Updates, Marketing Analytics, Search Engine Optimization, Suds and Search

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Michelle Robbins, Senior Director for Data and Analytics at Clearlink. Michelle is a veteran digital marketer, product developer, software engineer, and marketing technology executive. Prior to joining the team at Clearlink, Michelle held leadership positions at Aimclear and Third

The review widget on your site could cause a huge FTC fine

February 1, 2022

Greg Gifford

Digital Marketing, Local Search Tuesdays, Reputation Management, Reviews

Just last week, the FTC penalized a fashion company with a $4.2 million fine for deceptive review practices. In this week’s video, we walk through the fine and why it was assessed – and explain why thousands of sites are in danger of being fined for the same reason.

Suds and Search 97 | Alex Alexakis, founder of PixelChefs

January 27, 2022

Mark Bealin

Best Practices, Digital Marketing, Google Updates, Search Engine Optimization, Suds and Search

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Alex Alexakis, Founder of PixelChefs. There’s a recurring topic that comes up on industry blogs and on SEO Twitter – the relationship between SEOs and web developers. Long story short, it’s often a challenging relationship to navigate. SEOs complain

Greg’s SEO presentation from the IS20G conference

January 18, 2022

Greg Gifford

Digital Marketing, Google My Business, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

In this week’s episode, I’m sharing a recording of my entire presentation from last week’s Internet Sales 20 Group conference in Philadelphia. It was our first conference of 2022, and the slides are packed with actionable tips to help you gain more visibility in local searches. This episode is longer than normal – about 37

Suds and Search 93 | Best of 2021, Part Two

December 23, 2021

Mark Bealin

Best Practices, Digital Marketing, Google My Business, Google Updates, Local SEO, Marketing Analytics, PPC Advertising, Reputation Management, Search Engine Optimization, Social Media Advertising, Suds and Search

Also available as a Podcast: Last week we launched our best-of series. Suds & Search had so many great moments in 2021 that we couldn’t fit them all in one episode. So today, we’re back with part 2 of our favorite moments from Suds & Search this year. Instead of our normal 1 on 1

Suds and Search 92 | Best of 2021, Part One

December 16, 2021

Mark Bealin

Best Practices, Digital Marketing, Google Updates, Local SEO, PPC Advertising, Reputation Management, Reviews, Search Engine Optimization, Social Media Advertising, Suds and Search

Also available as a Podcast: That’s a wrap on our second year of Suds & Search. This has been an amazing year of conversations with some of the very best digital marketers in the world. We’ve now launched over 90 episodes and it feels like we’re just getting started. This week we’re going to take

Suds and Search 91 | Andrew Optimisey, founder of Optimisey

December 9, 2021

Mark Bealin

Digital Marketing, Local Business Events, Local SEO, Search Engine Optimization, Suds and Search

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Andrew Optimisey, SEO Consultant and Founder of Optimisey, an SEO Consultancy located in Cambridge. Andrew is a digital marketing veteran with almost two decades of experience. He is the host of a series of popular free meet-ups. Andrew is

The 2021 Local Search Ranking Factors

December 7, 2021

Greg Gifford

Digital Marketing, Google My Business, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

The results of the 2021 Local Search Ranking Factors study have finally been released! Each year, the top 40-ish experts world-wide participate in the in-depth study, which aggregates the answers to give us all a better understanding of which signals matter the most for Local SEO. Check out the video for the updated info and

Want to read more?