Digital Marketing

Suds and Search 69 | Greg Gifford, Vice President of Search at SearchLab

July 1, 2021 Mark Bealin Best Practices, Digital Marketing, Local SEO, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is my friend and colleague Greg Gifford, Vice President of Search at SearchLab.

Greg is a veteran digital marketer and one of the most recognizable speakers in the industry. It’s hard to think of a conference he hasn’t spoken at. He’s well known in the SEO community presenting at conferences like MozCon, SMX, Pubcon, and UnGagged.

He’s a popular speaker within the automotive industry presenting at conferences like NADA, Digital Dealer, and Internet Battle Plan. AND he is a rock star overseas at conferences like Brighton SEO, SearchLove London, InOrbit, and Learn Inbound.

Marketing tips from Digital Dealer Tampa

June 29, 2021 Greg Gifford Best Practices, Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO

I was in Tampa for Digital Dealer a few weeks ago, so I collected quick marketing tips from some of the speakers and experts at the show. While it was an automotive conference, these marketing tips will help any business out there – watch and learn how to be better!

Suds and Search 68 | Dr. Pete Meyers, Marketing Scientist at Moz

June 24, 2021 Mark Bealin Digital Marketing, Google Updates, Marketing Analytics, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Dr. Pete Meyers, Marketing Scientist at Moz.

Dr. Pete is a legend in the SEO community. He is the creator of Mozcast, which operates like a weather report for detecting when Google has made an update to their algorithm. Mozcast started in 2012 at the time of some of the most consequential algorithm updates ever.

9 years later Mozcast remains a go-to resource for SEOs who want to learn what might’ve happened to their rankings and traffic after Google made a tweak to their algorithm.

Suds and Search 67 | Brett Tabke, Founder and CEO of Pubcon

June 17, 2021 Mark Bealin Digital Marketing, Google Updates, Local SEO, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Brett Tabke, the Founder and CEO of Pubcon, one of the most important conference series in search marketing.

Brett has been involved in the computer and technology industry for over 30 years. He started a software company for commodore computers back in 1984. Throughout his career Brett has displayed an amazing ability to build communities and educational opportunities around topics related to the internet.

Suds and Search 66 | Matt Umbro, Key Account Director at Brainlabs

June 10, 2021 Mark Bealin Digital Marketing, PPC Advertising, Suds and Search

My guest on this week’s episode of Suds & Search is Matt Umbro, Key Account Director at Brainlabs.

Matt is a verteran PPC marketer and one of my favorite bloggers on topics related to paid search and paid social. You can read some of his work at Search Engine Journal, Practical Ecommerce, and PPCHero.

Matt is also an in-demand speaker and conference presenter. You may have heard Matt speak at SMX, Heroconf, State of Search, and Engage.

Greg’s SEO presentation from Digital Dealer – Part 1

June 8, 2021 Greg Gifford Digital Marketing, Google My Business, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

In this week’s video, I’m sharing the first half of my epic two hour SEO presentation from Digital Dealer in Tampa. Learn how COIVD has affected buyer behavior, how Google’s algorithm works, what’s going on with the upcoming Page Experience update, and how to optimize your website for better local visibility.

Suds and Search 65 | Jason Barnard, the Brand SERP Guy

June 3, 2021 Mark Bealin Best Practices, Digital Marketing, Local SEO, Reputation Management, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Jason Barnard, also known as the Brand SERP Guy.

Jason is the owner of Kalicube, an online SaaS product offering all sorts of cool tools, guides, and training to optimize for a brand SERP.

You might be asking… What is a brand SERP? How would someone go about optimizing for a brand SERP? No one has spent more time thinking about these questions than Jason Barnard.

Suds and Search 64 | Joel Klettke, Founder of Case Study Buddy

May 27, 2021 Mark Bealin Best Practices, Digital Marketing, Local SEO, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Joel Klettke, founder of Case Study Buddy and Business Casual Copywriting.

In my humble opinion, Joel is one the very best copywriters in the industry. He frequently presents at conferences on topics related to copywriting and case study creation. A few places you may have heard Joel present include Content Jam, Learn Inbound, the Unbounce CTA Conference, and the Utah DMC conference.

The new Page Experience Report in Search Console

May 25, 2021 Greg Gifford Best Practices, Digital Marketing, Google Updates, Local Search Tuesdays, Local SEO

In this week’s video, I share more information about Google’s upcoming Page Experience Update. I explain the delay in the release and share an awesome new report in Search Console that you can use to help check if your site is prepared for the update.

Suds and Search 63 | Aleyda Solis, Founder of Orainti

May 20, 2021 Mark Bealin Best Practices, Digital Marketing, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Aleyda Solis, founder at Orainti. Aleyda was awarded the 2018 European Search Personality of the Year at the European Search Awards.

Aleyda is a popular conference presenter and frequent keynoter. She has presented at over 100 conferences in 20 countries presenting in both English and Spanish. For my money, she is one of my favorite presenters in the industry. You may have heard her present at SMX, MozCon, Pubcon, Women in Tech SEO, and Brighton SEO as well as many, many other places.

Aleyda is the creator of the popular newsletter SEOfomo. When she launched it, SEOFomo took the SEO industry by storm. I’ll ask Aleyda a little about the Newsletter during our conversation.