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My guest on this week’s episode of Suds & Search is Kelsey Stapleton, Director of Customer Success Strategy at Justuno.

Kelsey is one of my favorite conversion rate optimization experts and a great person to have a drink with during the day.

Kelsey’s company, Justuno has created a suite of software to help businesses turn more of their online traffic into sales.

If you aren’t super knowledgeable about CRO, welcome to the club. We don’t do a lot of CRO work at my agency and Kelsey is the first CRO expert we’ve ever had on Suds & Search. So I’ll be learning along with the audience this week.

Grab something cold to drink and join me for a conversation with Kelsey Stapleton. We’ll talk about how to perform an effective CRO test, she’ll share some cringe-worthy CRO fails, and I’ll ask her a little about back yard ax throwing.