Also available as a Podcast: My guest today is Casie Gillette, Senior Director of Digital Marketing at KoMarketing. Casie has been a sought after speaker, writer, and contributor in SEO for many years. She’s presented at the top conferences in the industry including Mozcon, Pubcon, SMX, and SearchLove London. I really love her writing. She

Continue Reading >

Also available as a Podcast: My guest today is Upasna Gautam, Product Manager at CNN. Upasna is a leading expert on publisher SEO. Publisher SEO is a really interesting niche that focuses on publisher sites, which produce a mind-boggling amount of content. Imagine being responsible for ranking hundreds of thousands if not millions of existing

Continue Reading >

Also available as a Podcast: Often adorned in his signature fedora, Cyrus Shepard is one of the most recognizable faces in the SEO industry. Cyrus joined me for some day drinking on Suds & Search earlier this summer to talk about a bunch of topics in SEO. He is an SEO consultant at Moz and

Continue Reading >

Also available as a Podcast: My guest today is Heather Physioc, the remarkably interesting Group Connections Director at VMLY&R. Heather is the leader of an award-winning 40-person Discoverability Group. If you don’t know what a discoverability group is, you’re not alone. I’m going to ask her about it early on in our discussion. Heather is

Continue Reading >

Also available as a Podcast:   My guest today is Ashley Segura, CoFounder of TopHatContent. Ashley is one of the world’s leading presenters on topics related to social media and content marketing. She has presented all over the world including at Pubcon, SMX, Content Marketing World, State of Search, and many, many other places. She

Continue Reading >

Also available as a Podcast:   My guest today is Niki Mosier, Head of SEO at Two Octobers. She’s a well known local SEO, a must-follow on Twitter, and a popular presenter. She has presented at SMX West, WordCamp, Optimisey and she’ll be speaking at Brighton later this year. A few years ago, Local SEO

Continue Reading >

Also available as a Podcast:   In 2011, I was a young SEO Director for a small agency. I read a blog post from a not very well known SEO with a memorable Twitter handle – ipullrank. After reading the post, I remember sending an email to our team that said something like, “You all

Continue Reading >

Also available as a Podcast:   My guest today is Ruth Burr Reedy, Vice President of Strategy at UpBuild. I first heard of Ruth when she was working at Moz as their Lead SEO. Veteran SEOs know that Moz used to be called SEOmoz. Ruth took on the daunting challenge of overseeing the SEO for

Continue Reading >

Also available as a Podcast:   Each year, PPC Hero publishes a list of the top PPC influencers in the world. I’ve been fortunate to interview many of the PPC experts who appear on that list. My guest on this episode of Suds & Search is Michelle Morgan. When PPC Hero published their list for

Continue Reading >

Also available as a Podcast:   Akvile DeFazio is the remarkably impressive founder and president of Akvertise, a social media advertising agency in California. She’s been on PPC Hero’s list of the top PPC influencers for the past three years.

Continue Reading >