Local SEO

Tips for Car Dealers: NADA 2023

This week, we’ve got some awesome tips to share with you from some of the experts and vendors at the National Auto Dealers Association conference a few weeks ago.

SearchLab was in Dallas at the end of January for the 2023 NADA convention, and once again, we went around and collected helpful tips from vendors and experts. We’ve got some awesome tips this year, so let’s get right to them!


Suds & Search 148 | Kyle Roof, Lead SEO at High Voltage

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Kyle Roof, Lead SEO at High Voltage, Inventor of PageOptimizer Pro, and Co-founder & SEO Instructor at Internet Marketing Gold.

Kyle is a veteran digital marketer and frequent conference presenter. A few places you might’ve heard him speak include, inOrbit, SEOcon, Chiang Mai SEO Conference, and many other places.


Greg’s SEO Presentation: Too Extreme for NADA

This week’s episode of Local Search Tuesdays is a fun one, ‘cause we’re sharing Greg’s slides from the NADA conference this last weekend.

He wasn’t picked to speak at this year’s NADA conference… We’re guessing it’s because last year, he talked about how the manufacturer-approved vendor system is hopelessly broken and doesn’t actually benefit any car dealers.


Why It’s Important to Have a Local SEO Content Plan

We’ve mentioned it countless times in this video series and probably every time Greg has spoken at a conference for over 10 years – the most important element of any SEO strategy is the content on your site.

At a simple level, if you want to show up as a search result when someone in your local area types in a particular keyword phrase in Google, you’ve got to have a page of content about that concept on your website.


How Long Does SEO Take?

In this week’s episode of Local Search Tuesdays, we’re going to answer one of the most common questions in SEO: “How long does SEO take?”

Last week we were in Orlando for our annual leadership retreat, and while we had an awesome time at our Disney team building day, we did spend a bit of time waiting in lines. We tried to ride as many rides as we could in one day, and that time sensitivity sparked the idea for this week’s video.


Suds & Search 143 | Best of 2022 Pt. 1

Also available as a Podcast:

As 2022 winds to a close here at Suds & Search, we’re switching up our usual one-on-one interview format. For the next two weeks, we’ll be airing “Best of” episodes, featuring some of the best moments from conversations we’ve had in the past year.


Suds & Search 142 | Elizabeth Rule, SEO Analyst & Account Manager at Sterling Sky

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Elizabeth Rule, SEO Analyst & Account Manager at Sterling Sky.

Elizabeth is an up-and-coming conference presenter. She will be speaking at Local U coming up April 26th in Dallas Texas. Elizabeth is also great on podcasts and webinars and is a must-follow on Twitter at the terribly impressive Twitter handle @ownyourserp.

Elizabeth has a background in SEO and PPC. We’re going to start our conversation by discussing how an interdisciplinary approach to digital marketing helps her get more value for clients.