Best Practices

SEO Tips for Cannabis Dispensaries

In this week’s episode, I share my entire presentation from the recent NECANN conference in Maine. Cannabis dispensaries are in a unique position – since recreational cannabis is still illegal at the federal level, PPC ads aren’t allowed. Search engine optimization is the only – and most important – marketing channel available for dispensaries. In the presentation, I walk through the factors that influence visibility in local searches, explaining exactly how to optimize each of the areas. Learn about website content, site optimization, building inbound links, customer reviews, and Google Business Profiles.


Digital Marketing Tips: MozCon 2023

In this week’s episode, I share tips from some of the speakers and experts at MozCon a few weeks ago. This was my 14th MozCon, and it continues to be an incredibly stellar conference. I was having such a good time that I forgot to get any video tips the first day, so I scrambled on day 2 and grabbed speakers and experts during the breaks and at the after party. Check it out, it’s a stellar list of digital marketing tips…


Suds & Search 172 | Daniel Russell, Board Member at Go Fish Digital

My guest on this week’s episode of Suds & Search is Daniel Russell, Board Member at Go Fish Digital.

Daniel is a veteran digital marketer. During his time at Go Fish Digital he’s worked on campaigns for the New York Times, Wikipedia, General Electric, and many other iconic brands. He’s an in-demand conference presenter. A few places you might’ve heard Daniel speak include, SearchLove, Content Marketing Conference, Inbound, and the Digital Summit series.


Suds & Search 171 | Kelvin Newman, founder of BrightonSEO

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees.

The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support.

Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in the United States.


Greg’s Automotive SEO slides from TIADA

In this week’s episode, I share my entire presentation from the Texas IADA conference last week. While it’s focused on used car dealerships, it’s beneficial info for any dealership – or really, any local business. Learn about website content and optimization, link building, customer reviews, and Google Business Profile optimization.


Suds & Search 170 | Lisa Schneider

My guest on this week’s episode of Suds & Search is Lisa Schneider. Lisa is an in demand conference presenter and podcast guest. A shortlist of conferences Lisa has spoken at include SearchLove, the Digital Summit Series, Seerfest, WomenTech Global, and many other places.

Lisa specializes in product strategy. She frequently works as a fractional CPO with an array of companies ranging from start-ups to enterprise businesses. Lisa helps these companies navigate the myriad challenges of organizing a team around a successful product launch.


Suds and Search 169 | Els Aerts, cofounder of AGConsult

My guest on this week’s episode of Suds & Search is Els Aerts, Co-founder of AGConsult.

Els and her team work with brands on user research, behavioral psychology and testing. She has developed a reputation as one of the most rigorous researchers in the industry. She’s spoken at numerous conferences, including Yoast Con, CTA Conference, CXL Live, and Conversion Hotel.


Greg’s Local SEO presentation from MNsearch Summit

In this week’s episode, I’m sharing a recording of my entire presentation from MNsearch Summit last month. Learn advanced Local SEO tactics to help you gain better visibility in local search results. I cover website content, optimization, link building, reviews, and Google Business Profiles.