Best Practices

Greg’s Local SEO Presentation from David Kain’s Conference

Welcome back to another episode of Local Search Tuesdays. This week, we’re sharing Greg’s slides from the recent Kain Automotive conference in Lexington, Kentucky.

A few weeks back, Greg got to head back to Lexington for one of our favorite automotive events of the year – David Kain’s clients and friends workshop. It’s always a killer conference, but this time he really upped the bar. The first night, we got to tour the Castle and Key bourbon distillery, and the second afternoon we got to head out to the horse races.

But also, there were some amazing conference presentations, and as always, we wanted to share Greg’s here in this week’s video…
So here we go – it’s about half an hour, but it’s packed with a ton of awesome tips, so enjoy!


Greg’s GBP Slides from SMX Munich

Welcome back to another episode of Local Search Tuesdays! This week, we’ve got another awesome presentation to share with you.

Yeah, we’ve had a lot of “slide episodes” lately – but it’s been the busy spring conference season, so… A few weeks ago, we shared the slides from Greg’s keynote at SMX Munich, one of the biggest digital marketing conferences in Europe. He also presented a regular session, and this one was all about Google Business Profile optimization. It’s about half an hour long, but it’s packed with awesome tips, so check it out!


Suds and Search 109 | Kristian Bannister, Director of Product and Marketing at BrightLocal

Also available as a Podcast:

Our guest on this weeks episode of Suds & Search is Kristian Bannister, Director of Product and Marketing at BrightLocal.

Kristian is a popular blogger, podcaster, and veteran digital marketer with over a decade of experience.

He is the host of the terribly impressive podcast, Adventures in Local Marketing, where he’s interviewed a who’s who of the top local SEOs in the world, covering a range of topics.

For those outside of Local SEO, it’s hard to overstate how important BrightLocal is for the Local SEO community. We can personally vouch for the effectiveness of their tool suite, which we’ve used at SearchLab for many years now.

What really separates BrightLocal is how much high-quality content they generate on their site. BrightLocal is constantly coming up with new webinars, compelling blogs posts, they’ve got a Learning Academy that is truly excellent, and the man at the center of building that community is Kristian Bannister.

Before we dive into local marketing, we’ll start our conversation by asking him a general marketing question, about a topic in which BrightLocal’s done an amazing job – how do you build a real, genuine community with your target audience?

It’s also gotta be extremely difficult to do marketing for a marketing SaaS company. We’ll dive into how Kristian approaches the works and what we can expect next from the team at BrightLocal.

Grab something cold to drink, and join us for a conversation with Kristian Bannister. We’ll talk about the BrightLocal tool suite, how SMBs can generate more (and better) reviews, and how Kristian is adjusting to Google My Business rebranding to Google Business Profile.


Digital Marketing Tips: Brighton SEO

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got more tips to share with you – this time, from speakers at Brighton SEO!

If you’ve been watching for a while, you’ve seen Greg’s speaker tips videos before. If this is your first time, he basically grabs speakers at conferences and has them share a quick tip, and then we compile all the tips into a video – so we end up with a video packed with awesome quick tips from experts at the conference.

This time will be really cool, since he was able to get tips from speakers who don’t make it over to the US as often – especially since COVID locked everything down. There’s some incredible stuff in the mix this time, so check it out!


Suds and Search 108 | Andi Jarvis, Strategy Director at Eximo Marketing

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Andi Jarivs, Strategy Director at Eximo Marketing.

Andi is one of our favorite conference presenters. We filmed this conversation a few weeks before Andi keynote the Brighton SEO conference.

He hosts a really excellent podcast called Strategy Sessions. Andi frequently guest lectures at universities in Northern Ireland including his alma mater Ulster University.

He’s also a must follow on social media. If you’re not following him already check him out on Twitter at the handle, @andijarvis (Andi with an “i” at the end).

We have a lot of guests who are very good at a specific thing – link building, Facebook ads, or technical SEO. Andi is really good at something that’s a little more holistic. He’s a strategist.

Good tactics without a good strategy seldom workout well. A strategist’s expertise lies in their ability to humbly listen to the person paying the bills to make sure that tactics are aligned with goals and everyone involved in a project is rowing in the same direction.

We love marketing strategy and so it was a real treat to sit down with someone who has Andi’s level of expertise.

Grab something cold to drink and join us for a conversation with Andi Jarvis. We’ll talk about academically trained marketers vis-à-vis self-taught marketers, he’ll tell us a little bit about destination marketing, and we’ll see if we can get Andi to tell one of his famous dad jokes.


Greg’s SEO Presentation from Brighton SEO


This week, I meant to share a recording of my Brighton SEO presentation last week – but I didn’t realize that we weren’t allowed to share recordings of the conference sessions for Brighton SEO yet…

So instead, I’m sharing the slides from my session, which are still valuable as a stand-alone. Check back in a few months and I’ll be sharing a recording of the presentation!


Suds and Search 107 | Dan Moore, President of Vistadash

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Dan Moore, President of Vistadash.

Dan is an extremely popular conference speaker. You may have heard him present at Gary Vayberchuck’s Agent 2021, TedTalks, or as a frequent presenter at automotive conferences like NADA, Digital Dealer, and The Automotive Analytics & Attribution Summit.

“Half of my advertising spend is wasted; the trouble is, I don’t know which half.” You’ve probably heard this phrase before. Dan’s company helps dealerships find out what’s working and maybe more importantly, what isn’t. Vistadash is a marketing dashboard for automotive dealerships that combines all of the useful data for the dealership and puts it on one screen.

Dan, unsurprisingly, specializes in helping automotive dealerships understand what’s happening with their marketing dollars. The good stuff, the bad stuff, and the ugly stuff. I was really excited to have him on so that we could nerd out about data and analytics.

Grab something cold to drink and join me for a conversation with Dan Moore. We’ll talk about the most common problems dealerships have when collecting their data, we’ll chat a little bit about how the chip shortage has made data collection more complicated, and I’ll ask him a couple of questions about his book, “Do Moore, Get More.”


Greg’s SEO presentation from SMX

On this week’s episode of Local Search Tuesdays, I’ve got another awesome presentation to share with you. I was the closing keynote for SMX Munich, one of the biggest digital marketing conferences in Europe, and I’m sharing my entire presentation with you for this week’s episode. It’s about half an hour long, but it’s packed with awesome tips about taking a holistic approach to local digital marketing – check it out!


Suds and Search 106 | Justin Sanger, Founder and CEO of SMB Chain

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Justin Sanger, Founder and CEO at SMBchain, Justin is a serial entrepreneur who’s dedicated his professional life to solving the marketing challenges facing small businesses. This is Justin’s second appearance on the show.

My guest on this week’s episode of Suds & Search is Justin Sanger, Founder and CEO of SMBchain. Justin is a serial entrepreneur who’s dedicated his professional life to solving the marketing challenges facing small businesses. This is Justin’s second appearance on the show.

He founded LocalLaunch back in 2003. LocalLaunch capitalized on the massive shift from print to digital. I started my career at LocalLaunch and I was captivated by Justin’s foresight then and I still find him to be one of the most fascinating people in the industry.

What’s he doing with SMBchain?

Justin looks at the promise of Web3 and blockchain technology as the next big frontier for innovation that can improve people’s lives.

Crypto, blockchain, web3, NFTs – these are some of the most popular topics on social media. There are skeptics, there are people investing large sums of money into it, and there are plenty of people who don’t get it. I’ve wanted to have a conversation like this one for a while now but I needed someone with Justin’s level expertise to do it right.

This episode isn’t only about web3, it’s also about how Justin is positioning SMBchain to solve a major problem for smbs. In short, he thinks SMBs should own their own data online and he’s on a quest to make sure that they can.

Grab something cold to drink and join me for a conversation with Justin Sanger. We’ll talk about the enormous potential of web3, he’ll tell me about SMBchain’s “proof of business” concept, and we’ll spend a little time talking about how SMBs can regain their authenticity online.


Come see SearchLab at NADA

SearchLab is heading to the National Automobile Dealers Association convention this weekend, so we’re sharing all the details in this week’s video. We’ll be at booth 5129W, so if you’ll be out in Vegas, make sure you stop by and say hi! I’ll also be presenting an educational workshop on Thursday at 2:30, so come check it out if you want to hear the latest and greatest on SEO.