Best Practices Archives - Page 3 of 10

Greg’s keynote slides from Web a Quebec

June 27, 2023

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, Reputation Management

In this week’s episode, I’m sharing a recording of my recent keynote at Web a Quebec, an amazing conference held yearly in Quebec City. Learn about local search ranking factors, website content, localized optimization tactics, local link building, reputation management, and Google Business Profiles.

Automotive SEO presentation from DMSC Austin

June 20, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, Reputation Management, Search Engine Optimization

In this week’s episode, I’m sharing my entire presentation from the recent Digital Marketing Strategies Conference in Austin, Texas. I share the results of some research we’ve done on Google Business Profiles, details of over 750 Local SEO audits, and best practices for optimizing your website and other signals to achieve better visibility in local searches.

Digital Marketing Tips From YoastCon

June 13, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Search Engine Optimization

In this week’s video, I share some amazing marketing tips from the speakers at YoastCon, an incredible conference put on by the team at Yoast (the SEO plugin for WordPress). I grabbed every speaker and had them share one tip for digital marketing, and when we edited them all together, we ended up with an episode that’s absolutely packed with brilliance!

Automotive Marketing Tips from Digital Dealer Tampa

May 30, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Marketing Analytics, Reputation Management, Search Engine Optimization

In this week’s episode, I collected helpful tips from the speakers and experts at the recent Digital Dealer conference in Tampa, Florida. We’ve got some amazing tips that will help your business thrive and rock the competition – check them out!

Greg’s Advanced SEO Tips slides from Digital Dealer Tampa

May 23, 2023

Greg Gifford

Best Practices, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Search Engine Optimization

In this week’s episode, I’m sharing my entire presentation from the recent Digital Dealer conference in Tampa, Florida. I share some of the exciting data points from our upcoming research project, info from SEO audits on 700 dealership websites, and advanced tips to help your dealership website show up better in local search results.

Digital Marketing Tips from LocalU Dallas

May 16, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, PPC Advertising

In this week’s episode, I share some amazing tips from the experts at the recent LocalU conference in Dallas. As always, I grabbed the other speakers and experts at the event and had them share a single, quick digital marketing tip. Check it out, it’s an awesome list of Local SEO tips!

How to build local links – Greg’s presentation from LocalU

May 9, 2023

Greg Gifford

Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Resource Library, Search Engine Optimization

In this week’s episode, Greg shares his entire presentation from LocalU in Dallas, the most advanced Local SEO conference in the industry. Learn in-depth strategies and tactics for building powerful local links to your site, as well as a detailed walkthrough of the actual link building process.

Tips for Building Awesome Local Links

April 18, 2023

Greg Gifford

Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO

In this week’s video, Greg shares some awesome tips for building powerful local links that Google’s local algorithm will love. Links have always been an incredibly weighted ranking factor, but Google’s local algorithm evaluates links differently from the traditional algorithm – which means you need to use different strategies and tactics to earn links. Check out this awesome list of strategies and tactics:

Just Released: 2023 Local Search Ranking Factors

April 4, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Search Engine Optimization

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got something really exciting to share – the 2023 LSRF is here!

Every year, Darren Shaw and Whitespark conduct the Local Search Ranking Factors study – those of us in “the biz” lovingly refer to it as the LSRF. It’s basically the guide for what to do if you want to show up better in local searches. If you’re in Local SEO, get ready to get your mind blown… It’s been fifteen years since David Mihm did the first LSRF – way back in 2008!