PPC Advertising Archives - SearchLab Digital

PPC in 2026: What’s Working, What’s Risky, and How to Actually Control Performance Max

February 19, 2026

PPC Advertising, PPC Strategy & Optimization, Webinar

PPC is evolving fast. AI is baked into everything. Performance Max campaigns promise automation but can feel like a black box. Meanwhile, you’re trying to drive leads, not just clicks.In this session, SearchLab PPC expert Susan Yen broke down what’s actually working in PPC right now, how to regain control, and what business owners should

PPC for every budget how small businesses can compete with big brands

April 16, 2025

Susan Yen

PPC Advertising

You run a cozy coffee shop, and your espresso is miles better than the big chains. But when someone searches for “best coffee near me,” guess whose ad shows up first? Big brands with deep pockets. The good news? With the right PPC strategy—and a little AI—you can level the playing field.

Expert Marketing Tips from Barbados SEO

December 12, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Updates, Local Search Tuesdays, Local SEO, Marketing Analytics, PPC Advertising, Reputation Management, Reviews, Search Engine Optimization

In this week’s video, I collected tips from some of the experts and speakers at Barbados SEO. It’s a pretty stellar list of tips, and since I shot the videos from the rooftop bar on the beach, the views are amazing…

Expert marketing tips from Brighton SEO San Diego

November 28, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, PPC Advertising, Reputation Management, Reviews, Search Engine Optimization, Social Media Advertising

In this week’s episode, I share some amazing tips from the speakers and experts at Brighton SEO San Diego. It’s an incredible list of tips this time around, check it out:

Expert tips from Digital Dealer Las Vegas

November 7, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, PPC Advertising, Reputation Management, Search Engine Optimization

In this week’s episode, I collected tips from the speakers and experts at Digital Dealer in Las Vegas. Check out the amazing insights and learn how to be even better at marketing and operations…

Digital Marketing Tips from PubCon Pro

October 10, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, PPC Advertising, Search Engine Optimization

In this week’s video, I collected tips from the speakers and experts at PubCon Pro in Austin, Texas. This group of tips is pretty incredible, check it out…

Digital Marketing Tips from Brighton SEO

October 3, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, PPC Advertising, Reputation Management, Search Engine Optimization

In this week’s episode, I’m sharing tips from some of the speakers and experts at Brighton SEO a few weeks ago. Some of these people haven’t made it over to speak in the US yet, so you get to hear some amazing tips from some really smart people you typically wouldn’t get to hear from…

A Recap of Ignition and Tips From the Speakers

September 5, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, Marketing Analytics, PPC Advertising, Search Engine Optimization

In this week’s episode, I share a quick recap of the Ignition Automotive Conference, as well as tips from the speakers at the event.

Suds & Search 172 | Daniel Russell, Board Member at Go Fish Digital

August 11, 2023

Mark Bealin

Best Practices, Digital Marketing, Local SEO, PPC Advertising, Search Engine Optimization, Suds and Search

My guest on this week’s episode of Suds & Search is Daniel Russell, Board Member at Go Fish Digital. Daniel is a veteran digital marketer. During his time at Go Fish Digital he’s worked on campaigns for the New York Times, Wikipedia, General Electric, and many other iconic brands. He’s an in-demand conference presenter. A

Suds & Search 171 | Kelvin Newman, founder of BrightonSEO

August 4, 2023

Mark Bealin

Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local SEO, Marketing Analytics, PPC Advertising, Reputation Management, Resource Library, Search Engine Optimization, Suds and Search

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees. The number of attendees and the massive growth only

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